Description
Index Exchange is looking for a Senior Field Marketing Manager for Europe to plan and execute a regional strategy that will make an impact on our rapidly growing regional business. The role will have a primary focus on programmes that will drive brand recognition, positive brand perception and local customer acquisition and retention.
Responsibilities
•Extend and localise our global marketing and communications strategy to the UK market, along with identifying local marketing opportunities to create a holistic strategy and a value proposition that will drive growth
•Work cross-functionally with the marketing & communications team, product marketing, and regional sales to deliver consistent storytelling of our solutions
•Manage the marketing budget for the region and provide updates on impact in the funnel including ROI
•Manage vendor relationships and ensure best outcomes for Index Exchange across a variety of settings
•Identify localisation opportunities and amplify global content campaigns to fit market needs and expectations
•Identify and secure speaking opportunities at industry events within the region, to either increase, maintain or solidify awareness for Index Exchange
•Maintain, amplify, and discover new ways to leverage industry memberships
•Identify local stakeholder needs, and relay information to the relevant teams
•Ensure regular communication and marketing business reviews to measure the effectiveness of local marketing programmes
•Oversee regional speaking and thought leadership strategy, supporting the team in securing high-impact speaking opportunities and industry visibility
•Develop and oversee regional industry partnership and membership strategies to maximise brand visibility, engagement, and business impact
•Lead regional marketing planning and business reviews, using performance insights to optimise programmes, investment decisions, and team priorities
•Drive the development of customer advocacy programmes and case studies that support regional growth objectives and key marketing initiatives
•Collect product and competitive knowledge, communicating all critical points to regional & central teams
•Own the regional content and audience engagement strategy, ensuring alignment across European markets and effective execution through the field marketing team
Requirements
•Very organised, detail-oriented, deadline-disciplined and can work autonomously
•Able to create innovative marketing and communications programmes that drive impact
•Experienced in building and executing go-to-market plans and integrated marketing programs by country or region
•Hands-on, collaborative, a multi-tasker, strategic thinker, self-motivated and analytical
•A superior communicator, both written and verbal with excellent presentation skills
•Able to make the complex simple—in communication and in streamlining or improving processes
•7-8 years of experience in a marketing position, in a comparable fast-growing company
•Track record of creating impactful marketing campaigns tied back to ROI metrics
•Understanding of complex buying/selling processes
•Professional level of English, spoken and written
•Excellent verbal and written communication
•Proven ability to work with media
•Solid understanding of B2B marketing and how to use various content / tools based on the audience, ranging from in-person events to digital programmes
•Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detail
•Excellent copywriting skills
•Digital marketing experience
Nice to have
•Experience with business tools such as Salesforce, Marketo preferred
•Ad tech / digital advertising experience
•Multiple European languages preferred
Benefits
•Comprehensive health, dental, and vision plans for you and your dependents
•Paid time off, health days, and personal obligation days plus flexible work schedules
•Competitive retirement matching plans
•Equity packages
•Generous parental leave available to birthing, non-birthing, and adoptive parents
•Annual well-being allowance plus fitness discounts and group wellness activities
•Employee assistance program
•Mental health first aid program that provides an in-the-moment point of contact and reassurance
•One day of volunteer time off per year and a donation-matching program
•Monthly town halls and regular community-led team events
•Multiple resources and programming to support continuous learning
•A workplace that supports a diverse, equitable, and inclusive environment
