About Riverbed
Riverbed, the leader in AIOps for observability, helps organizations optimize their users' experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed's open and AI-powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with thousands of market-leading customers globally – including 95% of the FORTUNE 100 – Riverbed is empowering next-generation digital experiences.
Position Title: Federal Field Marketing Manager
Location: DC Metropolitan Area
Riverbed is looking for a Federal Field Marketing Manager to join its U.S. Federal Marketing team. As Federal field marketing manager, you will play a pivotal role in bringing the go-to-market strategy to life across federal agencies. This is a unique opportunity for someone who enjoys operating at both a strategic and executional level—shaping account and pursuit priorities while rolling up their sleeves to deliver programs that move federal pipelines.
Responsibilities
In this role, you will partner closely with Federal Sales, Marketing leadership team, Global ABM and Partner teams to execute federal marketing programs that generate qualified pipeline and accelerate revenue for Riverbed Technology solutions. You will be responsible for developing and executing regionally tailored marketing strategies, including events, partner programs, account-based marketing (ABM), and localized demand generation campaigns.
Regional Marketing Strategy
•Partner with sales and marketing leadership to develop and execute integrated marketing programs that drive federal pipelines, revenue, and account growth.
•Localize messaging, campaigns, and content to align with federal mission priorities, procurement requirements, and buyer needs.
•Collaborate with Brand, Sales Engineering and Product Marketing teams to create and execute programs to amplify the Riverbed brand in the region.
•Embrace an AI-first approach to increase productivity and impact across marketing and sales by using secure AI tools to speed research, create and refine content, tailor value propositions for federal customers, improve decision-making, and reduce manual effort through automation.
Events and Field Marketing programs
•Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs tailored to federal priority accounts.
•Lead federal events from planning through execution, follow-up, and performance measurement.
•Work with the federal partners team to deliver joint marketing initiatives, co-marketing campaigns, and partner events.
•Work with sales teams to drive lead management, account engagement, and opportunity creation.
Sales Alignment
•Enable sales teams with campaign messaging, event support and account engagement strategies that accelerate pipeline and deal progression.
•Build strong relationships across sales, technical, and cross-functional teams to ensure alignment and execution.
•Represent Marketing in regional QBRs, business reviews, and sales leadership forums.
Performance & Reporting
•Measure and report on pipeline, revenue impact, campaign ROI, and event performance.
•Maintain operational excellence across marketing systems and CRM platforms.
•Analyze performance data and optimize marketing investments and programs.
Requirements
•B2G Marketing Background: 5+ years of progressive marketing experience with a deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions.
•Public Sector Scope: Proven capability designing and executing integrated marketing strategies across Federal, FSI and Public Sector Ecosystems.
•ABM & Modern Execution: Success designing data-driven, multi-channel campaigns and ABM frameworks tailored specifically to public sector buying behaviors and procurement timelines.
•AI Aptitude & Fluency: Strong operational fluency or active curiosity in using company-approved generative AI tools to drive daily workflow efficiencies, synthesize government directives, and tailor verticalized content.
•Stakeholder & Cross-Functional Influence: Exceptional written and verbal communication skills; comfortable engaging, aligning, and presenting to sales leadership, GTM teams, cross-functional partners in matrix organizations.
•Education: Bachelor's degree in marketing, communications, business administration, related field, or equivalent practical experience.
•Travel: Ability to travel approximately 25% to support regional events and executive engagements.
Benefits
Employee benefits include flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives. Global employee wellness programs are crafted to support the physical, emotional, and financial well-being of employees. Benefits & Perks vary by Country.
