Akamai

Field marketing manager in technology

In short

This EMEA Field Marketing Manager role at a technology company drives customer acquisition and retention strategy, managing cross-regional marketing programs, channel partner co-marketing and demand generation infrastructure. It requires tech-sector marketing experience, a track record managing direct and channel lead-generation programs, and proven experience in the UK&I region. The role is remote, senior-level, and demands strong analytical and stakeholder-management skills across sales, agencies and channel partners.

Description
The EMEA Field Marketing team is responsible for building and executing strategy for customer acquisition and retention. Our focus is on building out solid strategies and developing plans. We work towards having the maximum impact possible on demand, pipeline and revenue growth.
Responsibilities
•Partnering with the EMEA Field Marketing Director to improve processes, operations and manage key projects.
•Working with internal marketing and sales teams across regions to ensure local business needs are addressed appropriately.
•Analysing the marketing funnel, channel mix and customer segmentation to optimize pipeline generation across different customer segments.
•Building infrastructure to shape demand and an integrated sales funnel for lead generation across named region/countries.
•Leading strategic alignment with Channel Partners, engaging with their executive teams to develop and execute joint co-marketing strategies.
•Directing external agencies and vendors to drive operational excellence with high-ROI and rigorous performance standards.
Requirements
•Have marketing experience with a tech company/product/service.
•Have proven success in managing complex and multi-faceted marketing programs with the ability to willpower projects.
•Have a background in managing direct and channel lead-generation programs and managing country or regional marketing teams.
•Have excellent knowledge of digital lead generation tactics, social media and content marketing.
•Enjoy being a strategic and analytical thinker and possess substantial business acumen and global awareness.
•Be a good team player, able to collaborate, prioritize, and solve problems in a fast changing environment.
•Have a proven track record in the UK&I region.
Conditions
•We support your health, well-being, finances, and life beyond work.
•FlexBase adapts to your job's needs — it's not about telling employees where to work; it's about supporting employees to do their best work.
•We trust our incredible employees to work in ways that suit them best: at home, in an office, or a combination of both.

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