Задачи
•Lead the brand and corporate positioning strategy across multiple international markets, ensuring consistency for both business clients and end-users.
•Define and oversee the global brand system, design governance, and creative frameworks to guide marketing teams in their regional campaigns.
•Act as a hands-on leader, personally developing corporate narratives, campaign concepts, and executive communications while managing agency relationships.
•Drive internal communications and corporate affairs, working closely with the executive leadership team to shape reputation and brand perception.
•Manage the corporate marketing budget and track performance against key brand KPIs to demonstrate the impact of communication efforts on business growth.
Требования
•Approximately 10 years of experience in brand management, PR, or corporate marketing, including significant leadership experience within an international environment.
•A proven track record of building brand awareness or shifting brand perception in complex, regulated B2B2C sectors such as financial services or payment technology.
•Strong stakeholder management skills with the ability to lead senior specialists and collaborate effectively across diverse business functions.
•Fluency in both German and English.
Условия
•Competitive salary.
•Opportunity to lead brand strategy for a large-scale, pan-European organization.
•Flexible working conditions within a collaborative, international environment.
