Salesforce

Events Specialist

In short

This role plans and executes B2B field marketing events — from large corporate moments like World Tours and Innovation Days to industry conferences and partner sponsorships — for Salesforce's Iberia team, based in Barcelona and covering Catalonia and Iberia. It requires 4-5 years of B2B Field Marketing experience with a strong focus on events, including managing logistics, vendors, budgets, and cross-functional collaboration with Sales and agencies. Fluent English and Spanish are required, with occasional travel to Madrid and other Iberian cities; Catalan is a nice-to-have.

About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
The Experience
Join our Field Marketing team in Iberia as an Events Specialist, based in Barcelona, and help bring Salesforce to customers and partners across Catalonia and Iberia.
You'll plan and deliver marketing events, from large corporate moments to industry conferences. You'll work closely with Sales, Marketing and external agencies, so every event supports our business priorities.
What You'll Actually Be Doing
•Event Planning & Execution: Coordinate and execute marketing events, managing logistics, vendors, budgets and attendee experience, with a focus on Catalonia.
•Corporate Events Support: Support the organization and execution of major Salesforce events, including World Tours and Innovation Days, with occasional travel to Madrid.
•Third-Party Events: Manage Salesforce participation in industry conferences, sponsorships and partner events.
•Cross-Functional Collaboration: Work closely with Sales, Marketing and external agencies to ensure events are aligned with business priorities and delivered successfully.
•Event Performance: Track and report on event results, attendee engagement and contribution to pipeline and business goals.
You're Our Person If...
•You have 4-5 years of experience in B2B Field Marketing, with a strong focus on events, planning and executing marketing events end to end.
•You have proven experience managing event logistics, vendors and budgets.
•You have experience supporting large-scale corporate events, such as roadshows, customer summits or flagship conferences.
•You have experience managing sponsorships and participation in industry conferences and partner events.
•You have a strong track record working with Sales teams and multiple stakeholders, including external agencies, to align events with business priorities.
•You have experience tracking and reporting on event results, attendee engagement and pipeline contribution.
•You are a strong team player who also works with autonomy and takes ownership.
•You have excellent relationship-building skills, building trust with colleagues, partners and customers.
•You have strong organizational and communication skills, and can manage multiple events at once.
•Nice to have: knowledge of the Catalan business and partner ecosystem; Catalan.
•Fluent English and Spanish; availability to travel to Madrid and other cities in Iberia.

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