EMEA Marketing Communications Specialist (m/f/x)
As the EMEA Marketing Communications Specialist for our Home Improvement brands within the EMEA Consumer Business Group, you will have the opportunity to bring your curiosity to life while collaborating with talented, forward-thinking colleagues across the globe.
Serve as the EMEA Marketing Communications Specialist and brand expert for Command™, ScotchBlue™, and 3M CLAW™, leading strategy and execution to drive growth and strengthen brand performance across the region. This role delivers locally relevant and insight-led campaigns, builds a social-first and integrated marketing approach, and partners closely with country and global teams to ensure communications, content, and campaign toolkits meet commercial objectives and consumer needs across our EMEA markets.
Responsibilities
•Deliver high-impact consumer communication campaigns across EMEA.
•Own home improvement brands end-to-end, including strategy, planning, activation, and performance measurement, to support growth targets.
•Partner with Global teams to shape toolkits, assets, and future campaign development for EMEA needs.
•Deliver integrated campaigns across paid, owned, and earned channels, with clear roles, measurable outcomes, and continuous optimization.
•Work with agency partners across creative, media, social, PR, and production, ensuring strong performance and governance.
•Drive a locally relevant CX model, rooted in country priorities, insights, and business objectives.
•Strengthen collaboration with country teams through joint planning, shared priorities, and faster feedback loops.
•Apply a social-first marketing approach, including always-on content, creator partnerships, and social commerce where relevant.
•Manage allocated CX budgets with clear ROI focus, investment transparency, and effective reallocation where needed, and adopt measurement frameworks and dashboards linked to brand and commercial performance.
Minimum Requirements
•Bachelor's degree or higher in Marketing, Communications, Business, or a related field.
•Significant experience in brand, integrated, or consumer marketing within CPG or other leading consumer brand environments.
•Experience developing locally relevant, insight-led campaigns aligned to business objectives.
•Strong expertise in social-first strategy and integrated campaign delivery across channels.
•Strong analytical skills, including campaign measurement, KPI tracking, and turning insights into action.
•Fluent in English; additional major EMEA language skills are an advantage.
Nice-to-Have
•Experience working in an EMEA hub-and-spoke model across multiple markets and stakeholder groups.
•Strong media strategy capability across channels, with a data-driven, test-and-learn approach to optimization and ROI.
•Experience managing always-on content operations, localization, and asset reuse.
•Familiarity with brand tracking, creative testing, and attribution or incrementality measurement.
•Retail media or ecommerce marketing experience is an advantage.
Job Specifics
•Location: EMEA role with flexible location across the region.
•Travel: May include up to 10% domestic/international.
•Relocation: Not authorized.
•Working model: On-site, with the employee expected to work at least four days per week from the relevant 3M office, or in line with the applicable local working arrangement requirements.
•Working pattern: Full time.
