About the Role
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. This position reports to: Hub Marketing & Communications Manager Energy Industries Central & Southern Europe.
As Marketing Communications Specialist for the Energy Industries and Measurement and Analytics Divisions, part of the ABB Automation Business Area, you'll play a key role in shaping and executing impactful B2B marketing communications programs that support business growth and strengthen ABB's market presence. Working closely with global, regional, and local stakeholders, you will develop and deploy innovative marketing and communication initiatives across a variety of channels, ensuring alignment with communication strategies, standards, and brand guidelines.
In this role, you will create and execute integrated marketing campaigns, generate leads through digital marketing, advertising, sponsorships, events, and promotional activities, and leverage web and social channels as the hub of the customer journey. You will have the opportunity to combine strategic thinking with hands-on execution while contributing directly to business success in Spain. This role is contributing to the Energy Industries and Measurement and Analytics Divisions in Spain. The work model for the role is: hybrid.
Responsibilities
•Designing and executing integrated marketing communication plans that strengthen brand visibility, supporting business growth, and delivering measurable results.
•Driving lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey.
•Building and nurturing strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels.
•Leading the planning and execution of events and exhibitions, from brand experience and campaign promotion to lead generation and follow-up, ensuring maximum business impact.
•Bringing creative ideas to life by developing innovative communication concepts that align with ABB's global brand guidelines and business messaging, while collaborating with internal and external partners.
•Creating and localizing impactful marketing assets, including sales tools, digital content, and promotional materials that empower customer-facing teams and strengthen market presence.
•Supporting internal communication initiatives that foster employee engagement, strengthen company culture, and bring people together around shared goals.
•Collaborating with a dynamic global communication community, sharing best practices, embracing innovation, and contributing to a culture built on ABB's values of safety, integrity, and accountability.
You will join an international, talented and high performing team, where you will be able to thrive.
Requirements
•Degree in marketing & communications, digital marketing or similar studies.
•At least 5 years of experience in B2B marketing communications. Experience in the automation industry is a strong advantage.
•Proven expertise in event management and media relations.
•Solid understanding of digital marketing communications, CRM systems, and marketing automation tools. Experience with Salesforce (SFDC) and Pardot is a plus.
•Knowledge of Adobe Photoshop and/or InDesign is considered an advantage.
•Strong analytical skills with experience tracking communication metrics, measuring performance, and managing KPIs.
•Proactive, open-minded, and comfortable taking ownership while embracing new challenges and opportunities.
•Excellent collaboration and communication skills, with the ability to thrive in a matrix and remote-working environment.
•Native-level Spanish (written and spoken) and fluency in English (written and spoken) are required.
•Valid visa and/or work permit to work in Spain as well as Spanish driving license.
Benefits
•Lunch Allowance / Canteen: subsidized meals or canteen access depending on location.
•Home Office Flexibility: flexible remote work options.
•Company Mobile Phone.
•Benefits Platform with exclusive deals and discounts on tech, travel, etc.
•Employee Share Acquisition Plan.
•Learning & Training opportunities.
•Career Development: internal advancement opportunities via Open Job Market.
•Flexible Work Practices supporting work-life balance.
•Wellbeing Program: mental health support and wellness activities.
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company has over 140 years of history and around 110,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB).
