About the Role
We are seeking a commercially driven eCommerce Manager to own marketplace execution and performance across Türkiye. Reporting to the Head of eCommerce, this role combines marketplace key account management, distributor operations, eCommerce marketing partnership, budget and profitability management, and cross functional coordination with local brand and regional teams. The successful candidate will translate strategy into practical, measurable business outcomes.
Role reports to: E-Ticaret Lideri
Work Location: Hybrid
Key Responsibilities
1. Commercial Performance, Budget & Profitability
•Own day to day sales and commercial performance across Trendyol, Amazon, Hepsiburada, Yemeksepeti, Getir and other relevant channels.
•Develop and execute marketplace specific commercial plans, pricing, assortment and promotional calendars aligned with brand priorities.
•Own budget tracking, commercial investment monitoring, profitability analysis and recurring financial performance reporting.
•Prepare forecasts and performance reviews; explain actuals versus budget, sales, margin and spending variances, and recommend corrective actions.
•Evaluate promotional economics, investment returns and platform profitability to support sustainable growth.
•Partner with the Head of eCommerce on annual planning, financial decisions and investment approvals.
2. Distributor Management & Marketplace Operations
•Own the day to day relationship with the eCommerce distributor and third party operations partner.
•Coordinate order preparation, purchase order follow up, replenishment planning, fulfillment and operational issue resolution.
•Lead monthly distributor reconciliations, validating sales, inventory, returns and applicable operational and financial records; resolve discrepancies with Finance and partners.
•Monitor stock levels, inventory health, sell through, aging and out of stock risks; drive availability and stock optimization.
•Ensure accurate marketplace listings, pricing, campaign implementation and customer facing execution.
•Work with Supply Chain, Finance and logistics stakeholders to improve service levels and operational efficiency.
3. Brand Partnership & eCommerce Marketing
•Act as a key stakeholder and commercial partner for local brand teams in eCommerce marketing planning and execution.
•Translate brand strategies, innovation launches and campaign priorities into platform specific activation plans.
•Collaborate closely with brand, media and agency teams on retail media, sponsored search, display and marketplace visibility initiatives.
•Connect media plans to commercial objectives, availability, content quality, pricing and conversion.
•Review campaign KPIs, ROAS and business contribution with agencies and recommend optimization.
•Ensure consistent brand representation and effective digital shopper experience across marketplaces.
4. Digital Shelf & Conversion Excellence
•Own digital shelf standards for titles, descriptions, images, attributes and enhanced content.
•Improve search visibility, discoverability, product page quality and conversion performance.
•Track content compliance, availability, search rankings, ratings and reviews; act on gaps.
•Use competitor benchmarking and shopper insights to prioritize improvements.
5. Analytics, Reporting & Business Insights
•Deliver regular platform, brand and SKU level reporting on sales, traffic, conversion, budget, margin, profitability and operational KPIs.
•Translate data into commercial recommendations, clear priorities and corrective actions.
•Measure promotional effectiveness, investment efficiency and marketplace growth drivers.
•Improve dashboards, reporting processes and analytical automation where practical.
6. Regional & Cross Functional Stakeholder Management
•Maintain active communication with regional eCommerce and commercial teams, sharing market updates, business performance and local requirements.
•Coordinate regional initiatives and ensure local execution aligns with agreed regional priorities.
•Work closely with Brand Marketing, Sales, Finance, Supply Chain, Demand Planning and media teams.
•Manage relationships with marketplaces, distributor, external agencies and service providers, ensuring follow through and accountability.
Qualifications & Experience
Required
•Bachelor's degree in Business, Marketing, Economics, Engineering or a related field.
•4–6 years of relevant experience in eCommerce, digital commerce, marketplace key account management or commercial roles.
•Hands on understanding of Turkish marketplaces, preferably Trendyol, Amazon and Hepsiburada.
•Experience in commercial planning, budget management, profitability reporting and promotional execution.
•Understanding of distributor operations, order coordination, inventory management and reconciliation processes.
•Strong analytical skills and advanced Excel and PowerPoint proficiency.
•Excellent stakeholder management, communication, negotiation and problem solving skills.
•Fluent Turkish and English, written and spoken.
Preferred
•Experience in FMCG, consumer health, beauty or personal care.
•Exposure to retail media, digital shelf tools, Power BI or marketplace owned platform and analytics.
•Experience working with brand teams, regional stakeholders, agencies and third party operating partners.
Key Competencies
•Commercial ownership and financial discipline.
•Hands on operational execution and distributor management.
•Cross functional influence, agility and continuous improvement.
What Success Looks Like
•Sustainable marketplace sales growth with disciplined budget and profitability management.
•Accurate monthly distributor reconciliations, reliable order execution and healthy inventory.
•Strong partnership with brand and regional teams, resulting in effective eCommerce marketing activation.
•Better product availability, digital shelf quality, visibility and conversion.
•Clear, actionable performance reporting and proactive issue resolution.
