Fairment

CRM manager in e-commerce

In short

This role manages CRM campaigns for an e-commerce company selling microbiome health products, covering email marketing, customer journey tracking, and multi-channel retention strategy. It requires at least three years of CRM experience in e-commerce companies with 20–70 million revenue, plus fluent German and English. The job is fully remote with flexible hours, though the company keeps an office in Berlin's Kreuzberg district.

About Fairment
Shape the future of microbiome health with Fairment! Founded in 2015 out of a passion for natural health, Fairment is now a fast-growing, innovative company specializing in developing high-quality products for microbiome health. Our product range includes Germany's first spore-based all-round probiotic, innovative enzyme formulations, and the Biom-Balance microbiome course, all designed to promote well-being from within.
Responsibilities
•Developing and implementing CRM campaigns to increase customer satisfaction and customer loyalty
•Implementing customer journey tracking tools to improve customer success (surveys)
•Creating personalized and segment-specific email campaigns to maximize customer value
•Implementing tools and technologies to automate marketing campaigns
•Managing campaign budgets and monitoring KPIs
•Implementing a multi-channel strategy in retention (WhatsApp with Charles/Chatarmin, print via MyPostcard, etc.)
•Collaborating with the marketing team to ensure a consistent brand message
•Working closely with the acquisition team to optimize lead generation and conversion
Requirements
•You love building people's connection to a brand
•At least three years of professional experience in a similar position
•Experience in e-commerce at companies with revenue of 20–70 million
•In-depth knowledge of CRM tools and strategies, including email marketing and customer journey tracking (ActiveCampaign, Klaviyo, Charles, MyPostcard, etc.)
•Proactive attitude and ability to make strategic decisions and take risks
•Fluent written and spoken German and English
Conditions
•Responsibility from day one and room for your ideas to embed the fairment brand in customers' minds
•A highly motivated team, a relevant topic (gut health), and a growing market
•The latest CRM/DTC/e-commerce knowledge is put into practice here
•Regular team events and two offsites per year
•30 days of vacation, a Deutschlandticket, Urban Sports Club, goodies in the form of fairment products, etc.
•Flexible working hours and remote work — we still have a lovely office in Kreuzberg's Bergmannkiez :)

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