About Erstling
Erstling supports educational work with a broad range of products, aids, and services for schools and daycare centers, including schoolbooks, furniture, digital technology, interactive touch displays, digital solutions, installation, and support. As a specialist in digital education, it helps shape the future of teaching and serves more than 15,000 schools and daycare centers.
Tasks
•Develop the online shop and sustainably increase traffic, conversion, and online sales
•Analyze customer behavior and identify opportunities along the customer journey
•Plan and implement measures to optimize the shop and digital marketing
•Monitor key metrics, improve reporting, and derive concrete actions from the data
•Collaborate closely with marketing, sales, purchasing, and external service providers to align the assortment, marketing, and shop
Requirements
•Professional experience in e-commerce, online marketing, or a comparable field
•Good understanding of online shops, customer behavior, and digital marketing
•Comfortable working with numbers and data and identifying opportunities and areas for improvement
•Able to work independently and in a structured manner, try new approaches, develop ideas, and contribute them
Nice to have
•Experience with a shop system, web analytics or tracking tools, Shopware, GA4, Google Tag Manager, Search Console
Conditions
•A secure job with long-term prospects
•Meaningful work supporting schools
•Varied responsibilities and room for ideas
•Attractive base salary
•Flat hierarchies and a family-like atmosphere
•Tailored training and professional development
•Free coffee, tea, snacks, and fruit
•Public transport subsidy or an e-bike
