About the Role
We are looking for someone to take on an important role in developing our business in the Serbian market. This is not a position focused exclusively on digital advertising. We are looking for someone who understands the bigger picture of the business—from webshop development, digital campaigns and brand positioning to coordinating logistics, inventory, distributors and operational activities in the market. If you enjoy combining marketing, e-commerce, analytics and business, this could be the right position for you.
Responsibilities
•Lead and develop the webshop for the Serbian market.
•Plan sales activities, promotions, product launches and other webshop activities.
•Monitor sales results, user behavior and key e-commerce KPIs.
•Analyze results and continuously propose improvements to increase sales and webshop efficiency.
•Coordinate webshop development and technical improvements in collaboration with developers.
•Take care of webshop data, content, prices and products.
•Define, implement and optimize digital promotional strategies for the Serbian market.
•Plan and coordinate campaigns on Meta platforms, Google and other relevant digital channels.
•Monitor and analyze digital campaign results and optimize budgets and activities.
•Monitor SEO, CPC, traffic, conversions and other key performance indicators.
•Contribute to positioning and developing the Yasenka brand in the local market.
•Monitor the market, competitors, trends and consumer behavior.
•Prepare weekly and monthly analyses and reports, and propose specific activities to improve results.
•Prepare and coordinate newsletter campaigns.
•Arrange collaborations with influencers and content creators.
•Coordinate PR packages, promotional codes, prize competitions and other activations.
•Work with internal teams to prepare materials needed for B2C communication—price lists, product descriptions, visuals and other content.
•Take care of the brand's online presence and reputation.
•Coordinate the logistics side of webshop operations and monitor inventory levels.
•Communicate with distributors, logistics partners and other external collaborators.
•Participate in the registration and introduction of new products to the Serbian market.
•Coordinate and monitor operational activities related to the Serbian market.
•Coordinate staff and collaborators in Serbia.
Requirements
•Secondary, post-secondary or university education.
•At least 3 years of relevant experience in digital marketing, e-commerce or a related field.
•Understanding of the local market is an advantage.
•Good understanding of e-commerce business and the digital customer journey.
•Experience in digital advertising and analytics.
•Knowledge of tools such as Meta Business Manager, Google Ads, Google Analytics and WooCommerce.
•Ability to interpret data and turn results into concrete business activities.
•Keeps up with trends in digital marketing, social media and e-commerce.
•High level of literacy, organization and independence.
•Ability to manage multiple projects and priorities at the same time.
•Proactive and able to adapt in a dynamic business environment.
Nice to Have
•Experience working in e-commerce, a digital department or an agency.
•Equally comfortable with the creative and analytical aspects of the job.
•Knowledge of basic tools for creating and editing photo and video content.
•Interest in the beauty, health and wellness industries.
•Experience developing or expanding a brand in a new market.
Conditions
•A position with a high level of independence and the opportunity to directly influence the development of the Serbian market.
•Work combining e-commerce, digital marketing and business development.
•The opportunity to propose and implement your own ideas and new digital solutions.
•A dynamic environment and collaboration with different departments within the company.
•The opportunity for professional development alongside the growth of the Yasenka brand in the regional market.
•Fixed-term employment with the possibility of a permanent employment relationship.
