About the Role
We build massive awareness through retail, events, athletes, and brand partnerships. Your task: turn that reach into a functioning D2C flywheel. Performance marketing, the creator layer, CRM, and retention work together under your leadership and reinforce one another with every iteration.
Responsibilities
•Ownership of Meta, Google, and TikTok ads
•Campaigns for hero SKUs, bundles, events, and retail-halo pushes
•Creative briefings, feeding learnings back to the team
•Cross-channel budget management
•Email, WhatsApp, and SMS flows (Klaviyo stack)
•End-to-end lifecycle journeys
•A/B testing retention automations
•Segmentation by behavior and lifecycle stage
•Subscribe & Save default, funnel optimization
•Critical for Q2: subscription above 50 percent
•LTV modeling by cohort and channel
•Pricing and bundle tests
•Influencer content in a performance context (codes, tracking, whitelisting)
•Sparring with Kathrin and Jona
•Scalable affiliate logic
Requirements
•3+ years of performance marketing at D2C brands
•Hands-on experience with Meta, Google, and TikTok ads
•CRM/retention: Klaviyo, Shopify, WhatsApp or SMS stack
•Subscription mechanics, LTV/CAC, cohort logic
•AI-first mindset
•Strong strategically, hands-on
•Very good German, fluent English
Conditions
•Full ownership of the D2C stack from day one
•Direct access to Nils (CMO) and Felix (COO)
•Office in Berlin, team offsites, short lines of communication
•Attractive base salary plus performance component
•Tooling budget for the performance and CRM stack
