Director of Product Marketing
About the Role
You will lead retail acquisition, content, social, referral, partnership, and institutional go-to-market activity. You will manage campaigns, agencies, creators, marketing-site messaging, funnel measurement, growth experiments, and junior marketing staff.
Requirements
•5+ years in growth or marketing
•Experience leading a function or major channel
•Consumer fintech, crypto, or regulated consumer product experience
•Acquisition-budget ownership
•Knowledge of CAC, retention, channel efficiency, analytics, attribution, and UTM tracking
•Experience using Claude Code or comparable agentic tools
Responsibilities
•Lead retail acquisition across paid, organic, referral, and partnership channels
•Run content and social programs across X, TikTok, YouTube, and email
•Define and report funnel metrics and cost per funded account
•Manage marketing-site messaging and campaign pages
•Design and run growth experiments and post-mortems
•Manage agencies, creators, and influencer relationships
•Support institutional go-to-market activities
•Manage and develop junior marketing staff and interns
Benefits
•Equity opportunity
•Medical coverage
•Dental coverage
•Vision coverage
