GetYourGuide

director of product for growth and marketing

In short

This role leads Growth product strategy at a consumer travel-tech marketplace, owning marketing channels like paid search and driving convergence across historically siloed teams. It requires building and managing a multi-archetype product management organization (growth, data, UX, platform) and operating against large marketing budgets ($100M+). The company is GetYourGuide, a travel activities marketplace, and the role is a senior, head-level position based in Berlin on a hybrid schedule.

About GetYourGuide
GetYourGuide connects people with trusted, unique travel activities and experiences around the world.
Responsibilities
•Own a cohesive Growth product strategy that ties investment to business impact and influences prioritization across product and marketing
•Champion user experience as a first-class lever in every product the team builds
•Drive convergence across historically siloed marketing channels while maintaining a consistently excellent, trustworthy user experience
•Build, grow, and develop a high-performing product management organization across growth, data, UX, and platform archetypes
•Operate effectively in a functional matrix, partnering with senior business leaders while representing user and product interests
•Translate company-level strategy into a long-term Growth product vision, align cross-functional and executive stakeholders, and create excitement for the vision
•Develop a point of view on how AI is changing product management and the growth and martech space, and help the organization put it into practice
Requirements
•Proven track record leading marketing or growth product organizations at scale in consumer technology as the senior product leader across a broad, multi-team scope
•Deep experience in paid search product and meaningful experience in at least one other channel: lifecycle, affiliates or partnerships, or creative
•Experience operating against large marketing budgets ($100M+) and the commercial and analytical judgment required at that scale
•Track record of building and upskilling a product organization by hiring, developing, and growing PMs and PM leaders across different archetypes
•Experience navigating trade-offs between user experience and business or marketing goals
•Strong stakeholder management skills and experience operating in a functional matrix alongside senior business partners
•Excellent written and verbal communication skills in English
Nice to have
•Consumer marketplace experience (B2B marketplaces with an SMB focus are also valuable)
•Breadth across partnerships or affiliate marketing, creator products, or marketing technology platforms
•Experience with in-house advertising or monetization products
Conditions
•Annual personal growth budget and mentorship programs
•Work from anywhere in the world for 30 days per year
•Three days of in-office collaboration (Mon, Tue, Thu) and two days of optional at-home focus time
•Quarterly team events and yearly company-wide events
•Monthly transportation and fitness budget
•Discounts on GetYourGuide activities for employees, friends, and family
•Language reimbursement program
•Health and wellness benefits

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