Job Description
Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation, translating breakthrough science into innovative medicines, and launch execution excellence to help people around the world.
The Global Vaccines organization is committed to working toward eliminating HPV-related cancers and diseases globally. The HPV* vaccines business is dynamic and expected to deliver significant revenue growth over the next 5 years driven by an increasing contribution from adult female & male and adolescent male cohorts.
The Director, HPV Global Vaccines Marketing, HCC Strategy & Activation, is a global marketing role accountable for the global healthcare consumer (HCC) strategy for our adolescent and adult business.
This is a high visibility leadership role, reporting to the Executive Director, working in close collaboration with a broad and different group of global, regional, and local teams across divisions and functions, as well as key external agency partners.
Key responsibilities include but are not limited to:
•HCC Strategy: Lead the HCC strategy evolution across priority cohorts. Translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes. Work with cross-functional team and agency partners to identify and integrate consumer insights and market trends into global strategy evolution. Partner with HCP strategy lead to ensure strategic alignment across HCC and HCP channels.
•HCC Activation: Lead global HCC activation strategies, ensuring integration across the vaccine adoption funnel (awareness, familiarity, intent, conversion), and enabling markets to execute omnichannel activation effectively. Work with cross-functional team and agency partners to identify leading & lagging indicators relevant for targeted activation.
•L3 Champion: Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
•Master Brand HCC global campaign: Lead content and campaign evolution working with creative agency partners, in response to consumer insights, and in close collaboration with key markets and regions. Develop 'key' and 'core' supporting campaign assets aligned to market needs.
•HCC Influencer global platform: Lead platform expansion with creative and media agency partners based on in-market experience and insights in partnership with key markets and regions.
•Agency Management: Lead day-to-day engagement with creative and media agency partners. Direct workflow from insight and brief development through development, approval, and delivery where applicable.
HPV=human papillomavirus
Education (minimum requirements):
•Required: BA/BS
•Preferred: MBA/MS
Required Experience and Skills:
•Minimum of 7 years of brand marketing experience.
•Minimum of 10 years of progressive experience in vaccines, biopharmaceuticals.
•Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
•Demonstrated success in global marketing or commercial strategy roles.
•Strategic, innovative thinker with a learning orientation and desire for excellence.
•Exceptional communicator with strong verbal, written, and presentation skills.
•Ability to work in ambiguous situations to overcome challenges.
•Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.
•Demonstrated expertise and experience in customer-centric brand development, agency management and global campaign development/delivery/localization.
•Ability to work in a hybrid setting (i.e., collaborate with team members in different locations/time zones).
•Must be fully aware of and work in full compliance of all local, national and Company policies, rules and regulations.
Preferred Experience and Skills:
•Global, country, and/or regional marketing experience.
•Vaccines commercial experience, with preferred experience in sales & marketing.
•Track record of successfully competing in different markets and developing new markets and/or channels.
•Knowledge of digital platforms for consumer engagement and analytics.
•Experience providing commercial input on activities such as business readiness reviews, market research and agency partner management.
Location/Travel:
•Upper Gwynedd, PA (UG) or Rahway, NJ (RY)
•Up to 20% of time, including travel to RY/UG
Required Skills:
Agile Methodology, Brand Messaging, Creativity, Digital Marketing, Direct Marketing, Financial Acumen, Market Development, Market Research, Pricing Strategies, Professional Networking, Strategic Thinking
Additional Information:
•Employee Status: Regular
•Relocation: No relocation
•VISA Sponsorship: No
•Travel Requirements: 10%
•Flexible Work Arrangements: Hybrid
•Valid Driving License: No
The salary range for the primary location of this role is $190,800.00 - $300,300.00. This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
