About the Team
Global Commercial Services (GCS) serves millions of business customers around the world, from mom-and-pop shops to Fortune 500 companies. We back businesses so they can do more business, with a mission to be the undisputed leader in financial and membership services - responsibly driving double-digit revenue growth. We do that by offering a diverse range of payment and cashflow tools, from a wide range of traditional card products, to working capital and supply chain financing, to new digital solutions that make it easy for our customers to manage a full range of their financial and payment needs.
Within the GCS Marketing organization, the Global & US Large Enterprises (G&L) Marketing team supports our largest and most strategically important clients, through marketing directly to Enterprise audiences, and also partnering with Client Management teams to deliver a best-in-class Travel & Entertainment (T&E) value proposition and meet the growing set of customers' B2B payment needs. We do this by driving differentiated value and providing solutions that meet the diverse and global needs of our customers.
Our Marketing goal is to deliver the right stories in the right places. We do this by ensuring the messaging strategy to Corporate Card Members (CMs), Program Administrators (PAs), and Decision Makers (DMs) alike is clear and consistent, engaging and our value proposition is compelling.
The International Marketing Director will report to the VP of Global & US Large Enterprises Marketing and will be responsible for the full end-to-end suite of marketing communications that shepherd our Decision Makers, Program Administrators and Card Members across their lifecycle.
The ideal candidate has a strong command of multi-channel marketing strategy, attention to detail, the ability to engage with and influence broad stakeholder groups, drive actions, and provide clear and timely updates to senior stakeholders. The candidate will be a direct marketing leader who drives transformative strategies to maximize results. They will have a strong perspective on how to prioritize key initiatives across a wide remit, and a strong creative voice to reach a complex customer base. Along the way, they will use their proven operational skills to evolve and advance the program.
Responsibilities
•Lead, coach and develop a global team across US, EMEA and APAC regions.
•Drive the international customer marketing strategy for the G&L segment across EMEA and APAC with a balance between direct-to-customer and field enabled marketing.
•Oversee the annual planning process, defining priorities and delivery of customer marketing strategy that aligns with broader G&L business goals.
•Drive investment efficiencies through clear, measurable criteria and analytic rigor.
•Manage all aspects of marketing including email, social/paid media and flagship events.
•Transform Decision Maker and Program Administrator marketing and optimize channel strategy including email, site, social, and client management channels.
•Drive collaboration across stakeholders including client management, product, experiential, CA&C, GCO, LOBCO and other marketing partners to align goals with strategies to deliver tangible business impact.
Requirements
•Passionate marketer with demonstrated understanding of marketing channel strategy.
•Inspirational people leader with a commitment to motivation, belonging and development.
•Excellent written and verbal communication skills with strong executive presence and proven ability to rally others around a vision.
•Strategic & analytical problem solver with demonstrated quantitative skills.
•Strong strategic and creative thinker with the ability to develop compelling strategies and translate into successful executions.
•Ability to prioritize and manage complex initiatives with multiple stakeholders at the same time.
•Knowledge of the G&L business and key stakeholders a strong plus.
•Experience in Amex marketing approval and risk management processes.
Note
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
