About the Role
We're looking for a seasoned Senior Digital Marketing Specialist to own and scale our paid acquisition and organic growth channels. You'll operate hands-on across Google Ads, Meta Ads, TikTok Ads, SEO, and CRM-driven lifecycle campaigns — all within the regulated Romanian iGaming environment. We need someone who builds, optimizes, and ships daily.
Responsibilities
•Plan, launch, and optimize campaigns across Google Ads (Search, PMax, Demand Gen, Display), Meta Ads, and TikTok Ads, with full P&L awareness from click to First-Time Deposit (FTD) and beyond
•Own SEO strategy including technical audits, on-page optimization, content briefs, link acquisition, and schema/structured data implementation
•Build and manage keyword architectures, audience segmentation strategies, ad copy testing frameworks, and dayparting schedules tailored to gambling advertising restrictions
•Analyze CRM cohort data (registration → FTD → LTV) to inform budget allocation, creative direction, and channel mix
•Conduct ongoing competitive intelligence across Romanian operators (Betano, Superbet, Netbet, etc.) to identify positioning gaps and promotional opportunities
•Collaborate with product, design, and CRM teams to align acquisition messaging with on-site promotions and retention flows
•Manage reporting dashboards and deliver weekly/monthly performance readouts with clear recommendations
•Ensure full compliance with ONJN advertising regulations and platform-specific gambling ad policies (Google gambling certification, Meta special ad categories, etc.)
Requirements
•5+ years in performance/digital marketing, with at least 2 years in iGaming, sports betting, or online casino
•Proven hands-on expertise in Google Ads (Search, PMax, Demand Gen) and Meta Ads
•Strong SEO knowledge - technical, on-page, and content - ideally with exposure to JS-rendered sites
•Deep understanding of Smart Bidding strategies, conversion tracking setups (including offline/server-side events), and attribution modeling
•Experience working with CRM/lifecycle data to connect acquisition quality to downstream revenue
•Fluent in Romanian (mandatory) and proficient in English
•Comfortable with Google Analytics 4, Looker Studio, and spreadsheet-level data analysis
•Familiarity with ONJN regulatory requirements and responsible gambling advertising standards
Nice to Have
•Experience working on JavaScript SPAs is a strong plus
•TikTok Ads experience is a bonus
•Experience with scraping tools or marketing automation scripting
•Background in building competitive intelligence frameworks or dashboards
•Exposure to affiliate marketing management within iGaming
Conditions
•A high-impact role with direct visibility to leadership and real ownership of outcomes
•Competitive salary + performance bonuses tied to measurable KPIs (CPA, FTD volume, ROAS)
•The chance to shape the digital playbook for a brand with serious growth ambitions in the Romanian market
