О компании: Клиентоориентированный бренд в сфере досуга и развлечений, привлекающий сотни тысяч клиентов ежегодно, инвестирует в цифровой рост, клиентский опыт и онлайн-эффективность.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:
•Lead digital growth initiatives across paid media, SEO, social media, affiliates, and website performance
•Manage agency relationships, challenge recommendations, and align campaigns with business objectives
•Monitor and optimise digital marketing spend, analytics, attribution, and conversion performance
•Deliver actionable reporting and insights to stakeholders, using data to influence decision-making
•Drive website and mobile user experience improvements through UX/UI enhancements and conversion rate optimisation
•Manage organic social media strategy, content planning, influencer activity, and affiliate partnerships
•Collaborate with commercial, product, customer service, and operational teams to enhance customer journeys and digital product offerings
•Act as an internal digital champion, identifying new opportunities, innovations, and performance improvements
Требования:
•Proven experience as a Digital Marketing Manager or in a similar performance-focused digital marketing role
•Strong hands-on knowledge of GA4, Google Ads, Meta Business Manager, SEO, paid media, analytics, and attribution modelling
•Experience managing digital marketing agencies and external partners
•Strong understanding of technical SEO, conversion optimisation, user journeys, and website performance
•Ability to analyse complex data and turn insights into commercial action
•Experience managing organic social media channels and content strategies
•Excellent stakeholder management and communication skills
•A commercially driven, proactive mindset with a passion for digital innovation and continuous improvement
Nice to have: Previous experience in tourism, hospitality, attractions, leisure, transport, e-commerce, or similar customer-centric sectors.
Условия:
•Temporary employment
•Competitive salary and benefits package
•Opportunity to shape and influence digital strategy within a recognised consumer brand
•Significant autonomy and ownership across digital marketing channels
•Exposure to senior stakeholders and cross-functional leadership teams
•Collaborative, entrepreneurial culture that encourages innovation and new ideas
•Clear opportunity to make a measurable commercial impact and drive continued business growth
