About the role
GuideLites makes software for everything in front of a building: Castit for screens and ePaper signage, Digital Reception for visitors, and Prostorio for meeting-room booking, all on one platform. We sell through AV integrators and resellers, and directly, in the Benelux, Serbia and other European markets. Signage software since 2002. Castit since 2010. GuideLites, founded 2024, now builds and sells it. You'll run marketing for the company and for each product, with a lot of freedom in how you do it. Most of your time goes to our websites, search and content. The rest goes to social media, newsletters and sales materials.
Responsibilities
•Set the marketing plan and the messaging for each product together with the CEO, based on market and competitor research, and plan campaigns to match.
•Run our websites in English, Serbian and Dutch: edit pages, add new ones and build landing pages for campaigns.
•Lead website restructuring projects from messaging to final copy, such as bringing our three Castit websites together into one.
•Own search across all sites and languages: SEO, and visibility in AI assistants such as ChatGPT (AEO/GEO). That covers keyword research, on-page and technical fixes, backlinks, and a monthly report.
•Write and publish blog posts, case studies and product pages, including for ePaper signage.
•Plan, write and design posts for LinkedIn, Instagram and Facebook, including short videos, and answer comments and messages.
•Write and send newsletters to customers and to partners.
•Make sales materials with the sales team: brochures, flyers, presentations and product sheets.
•Keep product content current: in-app messages, FAQs, help pages and app store listings, in every language the app supports.
•Set up templates and a simple workflow so every brand and language looks and reads the same.
Requirements
•3+ years in digital marketing, content or product marketing, ideally at a B2B software or tech company.
•You've run several websites at once, including at least one redesign or migration.
•Hands-on SEO with tools such as Ahrefs and Google Search Console, and a working knowledge of how AI assistants choose their sources.
•Clear, persuasive writing in English and Serbian, for technical and non-technical readers.
•Enough design skill in Canva, Figma or Adobe for social posts, short videos and brochures.
•You plan your own work and handle several brands at the same time.
Nice to have
•Dutch, German, Italian or Spanish is a plus.
Conditions
•Hybrid work, with our office in Niš.
•A salary based on your experience.
•Ownership of marketing across several products and markets.
•A budget for courses, tools and certifications.
•A small team in Serbia and the Netherlands.
