About the company
GuideLites makes software for everything in front of a building: Castit for screens and ePaper signage, Digital Reception for visitors, and Prostorio for meeting-room booking, all on one platform. We sell through AV integrators and resellers, and directly, in the Benelux, Serbia and other European markets. Signage software since 2002. Castit since 2010. GuideLites, founded 2024, now builds and sells it. You'll find and sign new partners and clients across Europe.
Responsibilities
•Find and approach AV integrators, resellers and IT companies across Europe, through LinkedIn, phone, email and trade fairs.
•Agree partnership terms with them, then support their first deals until they can sell on their own.
•Sell directly to larger clients where that makes sense, from the first call to the signed contract.
•Give demos online, and visit in person when a deal needs it.
•Prepare proposals and tender responses together with our technical team.
•Help set up our sales tools (CRM and prospecting), and keep every deal in them up to date with a clear next step.
•Look after existing partners and clients, and find where they could use more of our products.
•Pass on what you hear from the market to marketing and product, and help choose the countries and channels we go after next.
Requirements
•3+ years in B2B sales or business development, with deals you found and closed yourself.
•Experience selling through partners: integrators, resellers or distributors.
•Comfortable selling software and hardware together, and explaining both to company owners and technical leads.
•Fluent English and Serbian.
•Happy to travel in Europe for trade fairs and partner visits.
Nice to have: Experience in AV, digital signage or IT is a strong plus; German, Dutch or another European language is a plus.
Conditions
•Base salary plus commission on the deals you close.
•Hybrid work, with our office in Niš.
•Room to move into a sales lead role as the team expands.
•A budget for courses, sales tools and trade fairs.
•A small team in Serbia and the Netherlands.
