ING Nederland

Data analyst in digital marketing

In short

Data Analyst role at ING's Central Data Office in Amsterdam, supporting organization-wide adoption of data standards and practices for digital marketing and analytics teams. The job requires a Master's degree in a quantitative field, 4+ years of analytics experience, strong SQL and dashboarding skills (Cognos/Power BI), and hands-on experience with marketing platforms like Braze, Optimizely, Tealium and Amplitude. It involves close collaboration with Product Leads, Martech and business stakeholders, translating data into actionable business insights. Hybrid work mode in Amsterdam, full-time, senior level.

About the Role
As a Data Analyst within the Central Data Office, you contribute to building scalable data practices across ING. You support the organization-wide development and adoption of data capabilities for the Data Analyst community and work closely with Product Leads, Martech, Analytics and business stakeholders.
Responsibilities
•Supporting the adoption of shared data standards, frameworks and best practices across tribes and teams.
•Developing and maintaining documentation, guidelines and playbooks to ensure clarity, consistency and accessibility.
•Contributing to the craftsmanship of the Data Analyst community by raising standards and integrating new data practices.
•Translating data into actionable insights and presenting outcomes in a clear, understandable and business-relevant way.
•Collaborating with data specialists, marketers, analytics colleagues, product leads and business stakeholders to improve data processes and tooling.
•Actively strengthening ING's fact-based culture by sharing knowledge, seeking feedback and continuously improving ways of working.
Requirements
•A Master's degree in Analytics, Mathematics, Econometrics or a comparable quantitative field.
•4+ years of relevant experience.
•Relevant experience in analytics, preferably within a large organization, digital marketing environment, or financial services environment.
•Proven experience with SQL.
•Experience with visualization and dashboarding tools such as Cognos or Power BI.
•Experience applying data analysis in digital marketing environments.
•Experience with data analysis on cloud-native solutions.
•Hands-on experience with marketing and analytics platforms such as Braze, Optimizely, Tealium and Amplitude.
•Strong analytical skills and the ability to perform complex analyses with a practical, hands-on mindset.
•Strong stakeholder management and communication skills.
•A broad interest in data, from collection and analysis to experimentation and visualization.
•The ability to translate complex data into clear and actionable business insights.
•Comfort working in an agile environment and continuously learning new techniques.
•Fluency in English.
Nice to Have
•Experience with SAS and/or Python.
•Dutch is a strong plus.
Benefits
•25-28 vacation days depending on contract.
•Pension scheme.
•13th month salary.
•8% Holiday payment.
•Hybrid working.
•Personal growth and challenging work with endless possibilities.
•An informal working environment with innovative colleagues.

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