About Vanatari
Vanatari builds and scales modern preventive health brands in Europe. Its brands combine science-backed products, digital capabilities, and distinctive brand building to serve consumers across multiple markets and channels. Its portfolio includes Vegavero and Wowtamins.
Responsibilities
•Own Klaviyo end-to-end for both brands, including account setup, data feeds, flows, campaigns, and templates
•Build and continuously optimise core flows, including welcome, post-purchase, replenishment, cross-sell, win-back, and educational series
•Design lifecycle automation across the customer journey, from first order to long-term retention
•Build the in-house CRM function with clear processes and SOPs
•Build segments based on purchase behaviour, product, activity, and customer value
•Personalise content, offers, and timing for each segment and brand
•Protect deliverability and list health, including sender reputation, sunset policies, and consent management
•Grow repeat rate, LTV, and CRM-attributed revenue for each brand
•Drive profitable repeat purchases through lifecycle communication rather than discounts
•Grow and engage the subscriber base across both brands
•Run a structured testing programme covering subject lines, offers, send times, frequency, and customer journeys
•Report CRM revenue, repeat rate, LTV, list growth, and deliverability to the E-Commerce Managers and D2C Lead
•Turn cohort and retention data from Klar into actions on product, content, and offers
•Partner with the E-Commerce Managers on campaign and promo calendars, product launches, and brand plans
•Build the CRM playbook so new markets and brands can launch without starting from scratch
Requirements
•At least 5 years of experience in CRM, retention, or lifecycle marketing in a D2C or e-commerce environment
•Proven track record of growing repeat rate, LTV, and CRM-generated revenue
•Hands-on Klaviyo expertise
•Deep understanding of lifecycle automation, segmentation, personalisation, and deliverability
•Hands-on experience with AI/agentic automations related to CRM
•Strong command of CRM metrics, including cohorts, repeat rate, LTV, CRM revenue, and contribution margin
•Testing and performance mindset: hypothesis, test, scale
•Comfortable with analytics tools such as Klar or similar, and basic data handling
•Fluent in English
Nice to have
•Shopify experience
•A background in supplements, FMCG, food, or a similar consumer category
•Fluency in German and/or Italian
Conditions
No conditions stated in the posting.
