About AUTO1 Group
AUTO1 Group is a digital automotive platform operating across Europe. Through wirkaufendeinauto.de, AUTO1.com and Autohero, it is transforming the way people buy and sell cars. Its Brand Marketing team creates consistent, relevant customer experiences across European markets.
Responsibilities
•Own brand implementation across partnerships, stores, signage, digital platforms and other customer touchpoints, from initial brief to final execution
•Plan, localize, execute and evaluate partnerships, events, sponsorships and brand activations across European markets
•Manage activation budgets, agencies, ambassadors and external partners; negotiate costs, challenge spend and assess business impact
•Work with local markets to understand customer and cultural differences and adapt campaigns while preserving the global brand
•Manage multiple projects, stakeholders, deadlines and risks; identify and resolve problems early
•Protect brand consistency, challenge weak execution and turn learnings into scalable playbooks, processes and standards
Requirements
•5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement
•Enjoy working hands-on, solving problems and taking projects from concept to customer experience
•Have managed meaningful budgets, allocated spend, negotiated with partners, challenged costs and connected investment decisions to measurable impact
•Be able to prioritize and manage multiple markets, projects, agencies and stakeholders
•Take ownership, work quickly and move projects forward without waiting for perfect information
•Maintain high standards, challenge agencies, markets and senior stakeholders when needed, and respond constructively to feedback
Conditions
•Dedicated education budget for courses, conferences and professional development
•Flexible working hours and 30 days of vacation
•Modern office in Berlin-Kreuzberg
•Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars
•Work across European markets with colleagues from 90+ nationalities
