About the Role
GRS Recruitment is delighted to partner with a reputable Food & Beverages company seeking a CRM Manager to join their team in Nicosia. They are seeking a skilled and experienced hands-on CRM Expert who will personally lead and execute the rollout of a new CRM system across their brands. This role is highly operational and requires someone who is comfortable configuring systems, building campaigns, creating segments, and solving problems directly. They will own the CRM end-to-end — from setup and data structure to campaign execution and reporting — working closely with Marketing, Ecommerce, IT, and Operations.
Responsibilities
•Lead hands-on CRM rollout across brands and markets
•Configure architecture, data models, workflows, permissions, and integrations
•Troubleshoot data, campaign, and system issues
•Build, launch, and optimize CRM campaigns (email, push, SMS, in-app)
•Create customer segments, journeys, and personalized offers
•Execute promotions and loyalty communications
•Continuously test and improve campaign performance
•Own customer data quality and CRM hygiene
•Maintain segments, dashboards, and performance reports
•Analyse results and translate insights into actions
•Provide reporting and analysis support
•Partner with Marketing, E-commerce, Loyalty, IT, and Operations
•Translate business needs into CRM solutions
•Coordinate with external CRM vendors and partners
•Ensure GDPR and data privacy compliance
•Drive continuous CRM improvement across the organization
Requirements
•3–5+ years of hands-on CRM or marketing automation experience, including CRM implementation and day-to-day operation
•Strong experience in segmentation, automation, lifecycle campaigns, and performance analysis
•Hands-on knowledge of CRM platforms such as Salesforce, HubSpot, Braze, Adobe, Microsoft Dynamics, or similar
•Analytical, data-driven mindset with confidence working with reports and insights
•Ability to work independently in a fast-paced, execution-focused environment
Nice to Have
•Experience in QSR, retail, e-commerce, hospitality, or loyalty programs is an advantage
•SQL, advanced analytics, or AI-driven personalization experience is a plus
Conditions
•Salary will be determined based on experience, qualifications, and skills. The advertised salary range is indicative; any offer will reflect the successful candidate's suitability.
•Provident Fund
•Great discounts at more than 100+ restaurants of the Group
•Continuous development and structured career path
•Complimentary daily meal and beverages
•Medical Fund
•Free parking area
