Description
The Food & Beverage Growth Marketing Manager is responsible for protecting and activating the F&B and hospitality offer across all customer touchpoints, ensuring a consistent, compelling, and commercially effective experience across marketing channels. This role bridges brand strategy and marketing execution across the business, working closely with marketing, CRM, digital product, operations, commercial, ticketing operations and eCommerce.
Responsibilities
•Own brand positioning, personality, tone of voice, and visual identity.
•Support brand architecture across portfolios, sub-brands, or concepts as new ideas are created.
•Oversee brand storytelling and content strategy.
•Ensure tone of voice is consistent across copy, imagery, and video.
•Use insights, analytics, and feedback mechanisms to measure CRM and digital performance, engagement to impact future brand development/positioning.
•Ensure brand assets (logos, typography, imagery) are consistently used across all F&B materials.
•Build creative, copy and design for F&B assets (online and in-venue).
•Lead and inspire central cross-functional teams (CRM, digital marketing) to deliver innovative marketing campaigns to drive F&B growth.
•Own F&B digital product roadmap and drive prioritisation of opportunities.
•Develop creative tool kits, plans and collateral to support activation of F&B initiatives online and in venue.
•Work with central marketing team on company-wide sponsorship opportunities that drive F&B growth.
Conditions
No conditions specified in the posting.
