Danone

CRM and Marketing Automation Manager

In short

This role manages CRM and Marketing Automation activities for Nutricia (Danone) brands, including email campaigns, customer journeys, segmentation, and website integrations with the Marketing Automation platform. It's a junior-level position at an international FMCG company, requiring some prior CRM/Marketing Automation/Email Marketing experience, data-driven problem solving, stakeholder coordination, and comfortable English communication. The job is hybrid, based in Warsaw, with 3 days remote and 2 days in-office.

About the Role
At Nutricia, we believe great customer communication is about much more than sending emails. It's about understanding customer needs, building meaningful journeys, and using data and technology to create relevant experiences. We're looking for someone who enjoys working at the crossroads of marketing, data, and digital tools. If you're curious, hands-on, and like seeing the direct impact of your work, we'd love to meet you.
Responsibilities
•Managing CRM and Marketing Automation activities across Nutricia brands
•Creating, launching, and optimizing email and customer journey campaigns
•Working with customer databases, segmentation, and contact management
•Supporting integrations between websites and our Marketing Automation platform
•Testing data flows and identifying opportunities to improve processes and customer experience
•Collaborating with Marketing, Digital, IT, Legal teams, agencies, and external technology partners
•Ensuring CRM activities comply with GDPR and data privacy requirements
•Monitoring campaign performance and turning data into actionable recommendations
•Exploring new technologies, including AI tools, to make our work smarter and more effective
Requirements
We're looking for someone who already has some experience in CRM, Marketing Automation, Email Marketing, or Digital Marketing and is eager to continue developing in this area, who:
•Has worked with a Marketing Automation or CRM platform
•Understands customer journeys, segmentation, and email campaigns
•Enjoys working with data and solving problems
•Can comfortably coordinate multiple projects and stakeholders
•Pays attention to details and likes making things work smoothly
•Is proactive and willing to take ownership of their work
•Feels comfortable communicating in English
Nice to have:
•Experience with iPresso or a similar platform
•Exposure to website integrations and data flows
•Basic HTML knowledge
•Experience in a regulated industry such as healthcare, pharma, or FMCG
•Curiosity about AI and how it can support marketing and automation activities
Conditions & Benefits
At NUTRICIA, we believe that food can make a real difference. Together with Żywiec Zdrój and Danone, we work towards one shared mission: bringing health through food to as many people as possible.
•Employment contract in a stable, international company
•Annual bonus scheme
•Hybrid working model: 3 days working remotely and 2 days from our Warsaw office (Bobrowiecka 8)
•Opportunity to grow in one of Poland's top employers, recognized by Forbes and awarded Friendly Workplace
•Access to AI Copilot to support day-to-day work and productivity
•Unlimited learning opportunities through LinkedIn Learning and internal learning platform, Campus X
•A culture that supports development through regular feedback and internal career opportunities
•Wellbeing initiatives including webinars, podcasts, massages, and other activities supporting physical and mental wellbeing
•Workation benefit allowing work remotely for up to 30 days per year from anywhere within the EU
•Financial support and employee loans available through the Social Benefits Fund
•Comprehensive benefits package including private medical care (also covering private childbirth), life insurance, Multisport card, employee discounts, and more
•Cafeteria benefits platform, giving flexibility to choose benefits that fit your needs
•Baby welcome package filled with products for new parents
•Employee referral programme with rewards for successful recommendations
•Employee share purchase programme

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot