About the Role
Danone Türkiye is looking for a talented colleague for the "Assistant Shopper Excellence & Trade Marketing Manager". Take this opportunity to GROW together!
Responsibilities
•Be responsible for the Waters category, managing the Hayat, Sırma, and Akmina brands as the Assistant Shopper Excellence & Trade Marketing Manager
•Apply shopper knowledge to relevant occasions and channels
•Plan and manage to implement investments that will attract shoppers in the store
•Support the creation of "PICOS" of segment-based stores
•Regular monitoring and updating of "planograms" in the store
•Meet regularly with Merch teams and ensure that categories are positioned in accordance with "PICOS" in the areas within the store
•Schedule regular field visits
•Support the commercial team by enhancing product visibility in sales channels
•Collaborate with commercial teams to plan occasion activation strategies
•Support engaging sales teams to implement category and channel tailored marketing plans
•Support developing retailer partnership and managing JBPs
•Create ideas to represent the brand in the best possible outlook in front of shoppers
•Plan and execute product launches, yearly promotional plans and sales initiatives
•Prepare internal and external data analysis and reports to develop action plans by channel and category
•Work closely with sales, marketing, procurement teams and suppliers to actively lead the development of in-store visibility strategies per channel
•Develop and execute shopper marketing initiatives that drive sales growth, increase brand visibility, and enhance shopper engagement across key retail channels
•Support the successful launch of new products by developing and executing channel- and customer-specific shopper marketing activation plans
•Collaborate with Marketing, Sales, Category Management, and Supply Chain teams to ensure seamless execution of NPD launch strategies across all trade channels
•Conduct post-launch reviews to identify learnings, best practices, and improvement opportunities for future innovation launches
•Develop and execute e-commerce shopper marketing plans that drive online sales, conversion, and digital shelf excellence across key e-retailers and quick commerce platforms
•Optimize digital shelf performance by ensuring best-in-class product content, search visibility, assortment, ratings, reviews, and promotional execution
Requirements
•Bachelor's degree in business or related field
•High level of English
•Minimum 2 years' experience in Trade Marketing, Shopper Marketing, Marketing or Sales
•Ambition to drive and create successful results
•Result oriented business focus through commitment and enthusiasm
•Proficiency in MS Office tools
•Ability to work collaboratively with team members across multiple functions
Conditions
•Being a Danoner means that you create your own working experience
•Design your own way of working with the hybrid working model
•Head office is in Ataşehir
•Decide your daily 8-hours of working period within the flexible-working hours practice
•Home office expense allowance provided
•Flexible summers: work fully remote for 4 weeks during July and August
•During July and August, finish work at 15:00 on Fridays
•Various types of leave days, including 5 days of "I'm New in Danone Leave" in the first year and 1 day of "My Future is Good Leave" for social responsibility activities
•Opportunity to work with well-known brands such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma
•Visible position with end-to-end responsibility to drive "change" & "growth", and exposure to 360 ways of working with multiple stakeholders
