Gismart

Creative producer in performance marketing

In short

This fully remote role involves developing and optimizing creative strategies and ad content for a mobile self-discovery app, working closely with Product and UA teams. The company is a mobile app developer (Gismart/Testora) in the self-improvement space. It requires at least 6 months of experience as a creative producer in performance marketing, a data-driven approach, and English at B2 level. Experience in healthy lifestyle, nutrition, or fitness niches is a plus.

About
Testora is a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests. The app offers personalized challenges, progress reports, and habit tracking, making Testora your go-to tool for self-awareness, stronger relationships, and personal growth.
Responsibilities
•Developing creative strategies and concepts for promoting the mobile application
•Working closely with the Product, UA team to identify key features and advantages of the application, try different collaborative approaches to boost the performance
•Optimizing creatives based on analytical data and user feedback
•Conducting competitors research to analyze best practices on the market
•Creating advertisements for META, Google and other networks
•Organizing brainstorms with the team
•Writing the briefs for UGC, evaluating results, making reworks to increase the results
•Collaborate with designers and illustrators to quickly test ideas
•Ability to balance creativity with performance goals
•Strong ideation skills combined with structured thinking
•Understanding of modern trends across social media platforms
Requirements
•Experience as a creative producer in the performance marketing min 6 months
•Data-driven approach
•Deep understanding of the target audience and their needs
•Ability to create and implement performing creative strategies
•Ability to create engaging and informative creative strategy and content that effectively attracts users
•Experience with analytics and optimization of creatives
•Excellent communication and organizational skills
•Independency and willingness to push the processes
•Flexibility and adaptability to fast changing
•English minimum B2 level
Would be a plus
•Field of healthy lifestyle, nutrition, or fitness
•1 year+ experience will be an advantage
Conditions
•Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs
•Growth is our top priority, so we'll cover 70% of your professional development courses and 100% of your English language courses
•We provide health insurance, sports and psychotherapy reimbursement
•18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart
•Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
•100% Sick Leave Compensation
•You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation
•Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we'll pay for

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