Tangem

Performance marketing manager in crypto

In short

This role runs and optimizes performance marketing campaigns (Google Ads, Meta, YouTube, Telegram, X) for a blockchain hardware wallet company, including crypto-specific ad compliance and mobile user acquisition/ASO work. It's a fully remote, middle-level position requiring hands-on Google Ads expertise, crypto marketing experience or knowledge of its ad restrictions, and upper-intermediate English. The company is Tangem, a blockchain hardware wallet maker headquartered in Switzerland with global teams.

About Tangem
Tangem is a high-tech company in the blockchain sector, founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC. Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications.
Responsibilities
•Launch and optimize campaigns across Google Ads (Search, Shopping, Performance Max), Meta, YouTube, Telegram, X, etc.
•Collaborate with designers to improve creatives based on performance.
•Analyze results, test hypotheses, and continuously seek growth points.
•Monitor competitors and trends across international markets.
•Navigate crypto ad restrictions and platform policies.
•Coordinate with analysts and work with prepared analytics.
•Contribute to mobile user acquisition and ASO strategies.
Requirements
•Strong hands-on experience with Google Ads (Search, Shopping, Performance Max).
•Knowledge of social ad platforms: Meta, YouTube, Telegram, X, etc.
•Experience in crypto marketing or deep understanding of its ad limitations.
•Data-driven mindset, strong initiative, and not afraid to experiment.
•Experience promoting products in global markets (especially Tier-1).
•Upper-intermediate English or higher.
Will be a plus:
•Experience with mobile app campaigns, AppsFlyer, ASO, Google Play / App Store.
Conditions
•Stability, growth, participation in shaping the future unicorn.
•Remote work from any location.
•Competitive salary in EURO/USDT.
•Compensation for the purchase of necessary technical devices for the work.

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