About the Company
Payward builds financial infrastructure platforms to advance an open, global financial system. Kraken is a crypto platform offering spot trading, margin, futures, staking, and OTC services for individual investors and institutional clients.
Responsibilities
•Prioritize channels and campaigns to test by sizing market opportunities, identifying regional platforms and media partners, and selecting bets based on customer fit and payback potential
•Launch tests with creative strategists, the creative team, and MarTech, covering messaging, format, landing pages, tracking, and campaign setup
•Own partner conversations, budgets, quality assurance, and initial performance analysis
•Adapt campaigns to each market's audience, language, media habits, and rules, then apply successful approaches in other markets
•Evaluate funded customers, cohort quality, CAC, incrementality, and payback alongside platform ROAS; quickly change or stop weak tests and scale strong ones
•Build successful tests into established channels by developing creative and campaign types with Creative, improving measurement with MarTech, and growing spend while customer value and payback hold
•Share tests and learnings with paid team members, support other channel owners, and apply successful approaches across markets
•Work with Creative, Product, Data, and MarTech to fix tracking and improve landing pages, signup, funding, and first use
Requirements
•Experience building a paid channel from zero and growing it meaningfully; be able to explain what was set up, what failed, and what changed the results
•Ability to run dozens of tests per month, prioritizing channels and campaigns and defining a hypothesis, budget, measurement plan, and next decision for each test
•Ability to identify local growth opportunities across countries without assuming one market's playbook will work elsewhere
•Strong knowledge of CAC, attribution, incrementality, cohort quality, LTV, and payback; ability to work through messy data with an analyst and make clear decisions
•Knowledge of paid campaigns across web and app, including audiences, creative, conversion tracking, optimization, and the path to a funded customer
•Ability to turn channel strategies into campaigns with creative strategists, the creative team, and MarTech, addressing messaging, format, landing pages, and tracking
•Competitive focus on outcomes, openness to challenging ideas and changing views based on evidence, and willingness to share learnings
Nice to Have
•Crypto experience
Conditions
•Applications are accepted on an ongoing basis unless a specific application deadline is stated in the job posting
•Applicants may redact or remove resume information identifying age, date of birth, or dates of attendance at or graduation from an educational institution
•Qualified applicants with criminal histories are considered in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance
•Job-related skills or work-style assessments may be part of the hiring process; results are considered alongside experience and interviews and are not the sole basis for employment decisions
•Payward is an equal opportunity employer and does not tolerate discrimination or harassment based on protected characteristics
