About
Stylio is an AI-powered fashion app that helps women better understand what suits them and feel confident in what they wear. It is a fast-growing product within a larger, established company.
Responsibilities
•Develop and test creative concepts, hooks, sales angles, and formats
•Create briefs and work with Motion and Graphic Designers on production
•Analyze creative performance and turn insights into iterations and hypotheses
•Research audiences, competitors, trends, and advertising approaches
•Explore new personas and use cases for Stylio
•Adapt creative strategies across paid acquisition channels, including Meta, AppLovin, Google, and Pinterest
•Identify winning patterns and scale successful concepts
•Build and maintain a backlog of creative hypotheses
•Experiment with AI tools to speed up research, ideation, and creative production
•Collaborate with UA and the creative team
Requirements
•At least 1 year of experience in Creative Marketing, Performance Marketing, Creative Strategy, or a similar role
•Experience creating performance-driven ads for paid acquisition
•Strong understanding of creative metrics and ability to analyze performance data
•Ability to turn data and insights into actionable creative hypotheses
•Strong understanding of hooks, messaging, offers, and direct-response advertising
•Ability to write clear creative briefs and communicate ideas visually
•Strong research skills and curiosity about audiences and consumer behavior
•Comfortable working in a high-volume testing environment
•Balance of creative and analytical thinking
•Ownership and ability to independently move ideas from hypothesis to execution
Nice to have
•Experience with subscription-based B2C products
•Experience with multiple paid acquisition channels
•Experience finding and validating new audiences or sales angles
•Experience with AI creative tools and AI-assisted production
•Experience with UGC and creator-driven advertising
•Interest in fashion, style, or visual aesthetics
Conditions
•Unlimited time off
•Compensation for AI-assisted development tools, sports, education, psychologists, language courses, and co-working
•Health insurance
•100% Sick leave compensation
•Team buildings and offsites in Spain, Italy, Poland, and other locations
•Merch and birthday presents
