G5 Holdings Limited

Creative Marketing Manager (Mobile Games)

In short

This role manages the creative User Acquisition pipeline for a group of mobile game titles at a Swedish mobile game developer and publisher with 250M+ players worldwide. The job focuses on tracking creative performance KPIs, creating production tickets for videos, banners and playable ads, testing creative iterations, and conducting competitor analysis for UA. It requires at least 2 years of experience creating marketing assets or working in a creative agency, analytical thinking, basic graphic design/AI tool skills, and Upper-Intermediate English; the position is fully remote, restricted to candidates based in Serbia.

Location
Remote from Serbia
Company
A Swedish mobile game developer and publisher creating games played by more than 250 million people worldwide.
What you will do
•Manage the creative User Acquisition pipeline for a group of mobile game titles.
•Track front-end and back-end creative performance, analyze data, and report on KPI improvements.
•Create production tickets for videos, banners, playable ads, end cards, and other marketing assets.
•Test creative assets and iterations, analyze performance metrics, and support UA decisions.
•Conduct competitor analysis focused on User Acquisition and develop new creative concepts across media types.
•Optimize creative production processes and maintain internal best-practice guidelines.
Requirements
•At least 2 years of experience in a creative agency or in creating marketing assets.
•Passion for mobile gaming, applications, and the gamedev industry.
•Understanding of key marketing metrics, strong analytical thinking, and problem-solving skills.
•Basic skills in creating and editing static visual content with graphic design software or AI tools.
•Understanding of motion and graphic design workflows, art and video production processes, and production pipelines.
•Upper-Intermediate English, mainly for written communication.
Nice to have
•Knowledge of art production processes and turnaround times.
•Positive attitude, open-mindedness, and willingness to learn.
Culture & Benefits
•Fully remote work with no office restrictions, flexible scheduling, and transparent processes.
•Internal workshops, webinars, hackathons, and compensation for English and other language courses.
•Relocation support, including financial assistance and guidance with country selection and family legalization.
•Medical insurance, gym membership reimbursement, and team sports initiatives.
•Performance-based bonuses and profit-sharing for eligible key employees.
•Access to an expert community of mobile gaming professionals.

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