Responsibilities
We're looking for a writer to collaborate closely with Product Management, Product Operations, Regional Operations, Design, and Localization teams to write campaign content for TikTok LIVE (DACH). Through clear and expressive writing, you'll create campaign content to educate creators and viewers, and drive engagement of LIVE product features. You'll work closely with the local operations team and localization specialists to ensure a high standard of GTM materials that resonate with the German market. You'll also apply and evolve our style guidelines.
You're independent, proactive, and comfortable with ambiguity and problem-solving. You have experience juggling multiple projects and prioritizing them to have the greatest impact on your team and the company. You're also a strategic communicator, helping to define product narratives in conjunction with your team.
•Write and own the quality of TikTok LIVE campaigns for the German market.
•Collaborate closely with product managers, product operations, regional operations, designers, and localization to set a high bar for overall user experience.
•Ensure consistency between global campaigns localized into German and local campaigns written in German.
•Contribute to our content standards and be a champion for best practices.
•Manage and prioritize projects with multiple stakeholders, and identify process improvements to optimize collaboration.
•Collaborate with, influence, and drive consensus with stakeholders and their feedback.
•Complete high-quality work in a fast-paced, dynamic work environment.
Qualifications
Minimum Qualifications:
•Cross-functional collaboration: Proven experience partnering with product, design, and operations teams to align on goals and deliver a consistent user experience.
•Content ownership: Demonstrated ability to write and own campaign quality from concept to launch, adapting global messaging for local relevance while maintaining brand voice.
•Stakeholder management: Experience managing multiple projects with diverse stakeholders, prioritising competing demands, and driving alignment through clear communication.
•Adaptability: Entrepreneurial mindset with the ability to navigate rapid changes, ambiguous situations, and evolving requirements while maintaining high-quality output.
•Portfolio: A writing portfolio demonstrating range and craft, including but not limited to UI copy, campaign copy, blog posts, product launch content, email newsletters, and style guide contributions.
Preferred Qualifications:
•Experience in content design.
•3+ years experience in digital writing for websites and campaigns.
•Experience working on a global product with international partners.
•Experience working in live-streaming business.
•Deep understanding of social media and mobile application users in the EU.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Location: London
Employment Type: Regular
