Location
Minsk, Belarus. Onsite, remote, and hybrid work formats are available.
Company
Software development company providing full-cycle digital solutions and services to enterprises and mid-sized businesses across international markets.
What you will do
•Create SEO-optimized articles, landing pages, service pages, case studies, FAQs, and expert materials from SEO briefs.
•Structure content for AI search citation through direct answers, logical headings, FAQ blocks, verifiable sources, and E-E-A-T signals.
•Refresh existing content using rankings, traffic, AI visibility, and conversion data.
•Repurpose long-form content into social posts, LinkedIn content, email newsletters, and short-form video scripts.
•Develop content plans connecting SEO, social media, and campaign goals, adapting tone of voice across brands, audiences, and funnel stages.
•Research complex topics, interview internal experts, prepare creative briefs, monitor trends and competitors, and collaborate with SEO, marketing, design, and analytics teams.
Requirements
•3+ years of experience in copywriting or content marketing.
•Portfolio including long-form SEO content and social media content, with proven results such as traffic growth, rankings, engagement, or leads.
•Strong understanding of SEO fundamentals, including search intent, keyword research, content structure, meta tags, and internal linking.
•Understanding of AI search and GEO/AEO, including structuring content for citation in AI answers.
•Ability to write clear, structured, fact-based content on complex B2B and technology topics.
•Experience creating content strategies and content plans, with an understanding of the awareness, consideration, and conversion stages of the marketing funnel.
•Familiarity with content and SEO analytics tools such as GA4, Google Search Console, Ahrefs, Semrush, or similar.
•Strong editing skills, attention to detail, and experience using AI tools for research and drafting while maintaining editorial quality and originality.
•Upper-Intermediate English or above required.
Nice to have
•Experience in B2B, IT, SaaS, e-commerce, or with international brands and markets.
•Experience with Surfer SEO, Clearscope, Frase, schema markup, or technical SEO.
•Experience writing short-form video scripts and email marketing content.
•Experience with Canva, Figma, WordPress, Webflow, or other CMS platforms.
Culture & Benefits
•Mentoring, onboarding, transparent performance reviews, and development planning.
•Access to educational platforms, seminars, internal knowledge resources, and continuous learning opportunities.
•Informal collaboration within a team of like-minded specialists.
•Stable competitive salary and an extensive benefits package.
•Opportunities for specialist or management growth with performance-based recognition.
