About the Role
JLL is looking for a Content Writer to craft compelling stories that shape how our clients and audiences experience the brand. In this role, you will develop and execute an innovative content plan guided by an overarching content pillar strategy, producing high-quality written, visual, and video assets across a range of marketing and communications channels for your allocated region. You will dig into client briefs, translate big ideas into engaging narratives, and ensure every piece of content reflects both strategic intent and editorial excellence.
You will work closely with the broader Portfolio team and wider stakeholders to maximize the distribution and effectiveness of content, monitor trends, and deliver actionable insights that keep our strategy sharp and relevant.
An Overview of the Role
•Developing and delivering exceptional written content across all channels, along with curation of visual and video assets
•Collating, distributing, and publishing third-party content relevant to each platform's audience
•Monitoring, investigating, and testing relevant strategic trends to provide actionable insights to clients
•Testing creative production opportunities to deliver efficiencies across the business
•Providing editorial support as required
•Collaborating with the broader Portfolio team to maximize the distribution and effectiveness of content
•Conducting needs analysis with clients and stakeholders to deliver actionable insights
•Commissioning and directing photography for assets and campaigns
•Proactively monitoring trends across media platforms
Required Qualifications
•Tertiary qualification in journalism, writing, communications, or a related field
•Minimum 2 years' experience creating, managing, and distributing content across owned, earned, and paid media channels
•Experience with content management system (CMS) platforms
•Superior written and verbal communication skills, with strong attention to detail
•Ability to turn ideas and themes into timely, relevant, and contextual content
•Advanced time management skills and the ability to manage conflicting priorities in a fast-paced environment
•Highly motivated, with a proactive work style and the ability to work effectively both autonomously and as part of a team
Preferred Qualifications
•A broad content creation skill set, including a working understanding of graphic design principles and the management of photo and/or video shoots
•A deep understanding of the suitability of content formats for different channels and audiences
•Good working knowledge of Adobe Creative Suite, Canva, Monday.com, and content scheduling platforms
•Experience understanding a client's overarching strategy and aligning internal and external stakeholders around it
•A collaborative mindset — what sets JLL apart is our culture of collaboration, locally and across the globe
•Desire to work as part of a dynamic team that prioritizes opportunities to strengthen and advance your career
Benefits
•Great employee discounts off fitness, wellbeing & other renowned brands
•18 weeks paid maternity leave
•Private Health Insurance Discounts
•Active Social Club
•Employee assistant program
•Novated Lease for EV cars
•Paid time off for volunteer work
•Career Opportunities with Australia's #1 Commercial Real Estate firm
•Premium offices
Location
On-site – Sydney, NSW
