COS

Commercial and consumer business analyst in retail

In short

Senior Commercial and Consumer Business Analyst role at COS (H&M Group) in London, enabling customer-led and commercially driven decision-making through analytics, dashboards, forecasting and business cases. Works across Retail, Digital, CRM, Finance, Commercial and AIAD teams, requiring strong Excel/Power BI/SQL skills, forecasting and stakeholder communication experience. Full-time, hybrid (3 days office, 2 days remote) at the London Head Office, requiring at least 3 years of relevant experience.

About the Role
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements. The Senior Commercial and Consumer Business Analyst is a key strategic role responsible for enabling customer-led and commercially driven decision-making across the business.
Responsibilities
•Analyse commercial and customer performance across channels to identify opportunities, risks and key growth drivers.
•Utilise analytical outputs, dashboards and customer insights to provide actionable recommendations that support trading performance, customer experience and strategic decision-making.
•Define business requirements for reporting, forecasting and KPI frameworks, ensuring stakeholders have access to relevant and actionable performance insights.
•Develop business cases, scenario analyses and performance assessments using commercial, customer and predictive insights to evaluate opportunities and investments.
•Collaborate with Retail, Digital, CRM, Finance, Commercial and AIAD teams to influence decision-making and embed a data-informed culture across the business.
Requirements
•Strong understanding of retail, digital and customer performance metrics, with the ability to convert insights into commercial actions.
•Ability to translate complex analysis into clear, compelling recommendations for both operational and senior stakeholders.
•Strong relationship-building and influencing skills, with experience working across multiple business functions and seniority levels.
•Experience in forecasting, scenario planning and business case development to support commercial decision-making.
•Proficient in reporting and visualisation tools such as Excel, Power BI and SQL, with the ability to define requirements and leverage analytical products to drive business outcomes.
•Ability to produce high-quality, accurate work, prioritise effectively and meet deadlines. Should also be able to demonstrate resilience under pressure.
•Ability to analyse issues logically, use data and evidence to guide decisions, and anticipate and address issues before they arise.
•Able to communicate clearly in writing and verbally, explaining technical or complex points simply and keeping stakeholders informed and updated.
•Ability to work constructively with other colleagues, share knowledge and support teammates. Should be open-minded and accept feedback professionally.
•Able to adjust to changing priorities, learn new tools and processes quickly, and show curiosity and self-development.
Conditions
This is a Full time permanent contract based at our Head Office in London. This role is primarily office-based, with 3 days per week at the office to foster teamwork and engagement, and 2 days per week with the flexibility to work remotely.
We offer all our employees attractive benefits with broad development opportunities:
•Staff discount usable on all our H&M Group brands in stores and online
•H&M Incentive Program (HIP)
•Up to 25 days holiday
•Annual health checks
•Pension scheme
•Discounts on various activities and financial/lifestyle products via our benefits hub
•Cycle to work scheme
•Discounted gym membership
•Employee assistance via retail trust
•Private health & dental care

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