About the Role
We are looking for a Channel Marketing Manager to lead the development and execution of integrated marketing strategies across the UKI and Nordics regions. This role is critical in driving sustainable, consumer-centric growth and delivering strong business impact. This is not a coordination role. It's a hands-on, marketing position that shapes demand through best-in-class capabilities in shopper marketing, omnichannel activation, and data-driven performance optimization.
Responsibilities
•Develop and execute integrated business and brand strategies aligned with regional growth objectives
•Translate global positioning into localized, insight-driven activation plans
•Apply segmentation, targeting, and positioning to drive market share growth
•Leverage consumer and shopper insights to identify growth opportunities
•Design and execute end-to-end channel marketing programs driving sales and share
•Champion a "sell-out first" mindset with strong conversion focus
•Deliver impactful shopper marketing initiatives (promotions, bundles, seasonal campaigns)
•Ensure execution excellence across retail and eTail environments
•Lead best-in-class in-store and online execution strategies
•Drive digital shelf excellence (SEO, content, conversion optimization)
•Implement Perfect Store / Perfect Shelf standards
•Partner with key accounts on joint business plans
•Lead quarterly Go-To-Market planning and execution
•Develop integrated 360° campaigns across digital, retail, and experiential channels
•Drive digital-first demand generation and brand awareness
•Ensure alignment across Brand, Product Marketing, and Sales
•Manage agencies with clear, performance-driven KPIs
•Ensure high-quality creative output and execution excellence
•Plan and activate trade shows, partner events, and sales enablement
•Transform events into engaging brand experiences
•Act as a key connector across Sales, Product Marketing, Digital, PR, and Operations
•Manage MDF budgets and promotional investments with strong ROI discipline, ensuring all spend is planned, tracked, and delivered within defined budget timelines
•Apply test-and-learn methodologies to continuously optimize performance
•Track and optimize key KPIs: Sell-out performance, Market share, Distribution & visibility, Digital + in store performance
Requirements
•Strategic thinker with hands-on execution mindset
•Strong understanding of consumer + technology marketing
•Data-driven, with a passion for performance and impact
•Collaborative, agile, and results-oriented
•Bachelor's Degree in Business or Marketing or equivalent
•Must be technically literate and proficient
•Min. 8 years business experience
•Aptitude to understand Flash technology
•Good knowledge of business plan and marketing plan disciplines
•Good knowledge of market research disciplines
•Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required
•Ability to use effective Internet/Intranet searches
•Clearly communicate in English (verbal and written forms)
•Speak and present effectively in one-on-one and in group situations
•Requires excellent communication and organizational skills
•Use initiative to proactively identify opportunities and issues
•Conduct business in ethical manner
•Develop and maintain effective working relationships with others
•Maintain strict confidentiality
•Capacity to prioritize tasks and manage time efficiently
•Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
•Exercises judgment within defined procedures and practices to determine appropriate action
•Understands implication of work and makes recommendations for solution
•Escalate problematic disputes to supervisor
•Follows departmental and organization policies and procedures
Nice to Have
•Involvement in marketing-oriented projects strongly preferred
•Consumer/Technology brand experience preferred
Conditions
No conditions stated in the posting.
