Airalo

marketing manager in travel

In short

A remote, full-time role focused on developing and executing user retention strategies for Airalo, the world's first eSIM store serving travelers in 200+ countries. The role involves analyzing churn, CLTV and engagement metrics, running CRM-based retention campaigns, segmenting customers, and running A/B tests. Requires 4+ years of retention-strategy experience, proficiency with CRM tools like Clevertap, Braze, or Moengage, and strong analytical skills; English communication is required.

About Airalo
Airalo is the world's first eSIM store, helping travelers access affordable mobile data in more than 200 countries and regions. Its product helps millions of travelers stay connected wherever they travel.
Responsibilities
•Develop and execute user retention strategies with cross-functional teams
•Analyze user retention patterns, trends, customer behavior, engagement metrics, and churn rates, and recommend improvements
•Implement targeted retention campaigns using CRM and retention tools, personalized messaging, and behavioral triggers
•Optimize customer journeys to increase engagement, loyalty, and repeat purchases
•Develop and refine customer segmentation strategies, and tailor retention initiatives and messaging to each segment
•Track and analyze churn rate, customer lifetime value (CLTV), and repeat purchase rate; generate regular reports and identify areas for improvement
•Conduct A/B tests and experiments, and optimize campaigns, messaging, and tactics based on data
•Stay updated on industry trends, best practices, and emerging technologies in user retention
Requirements
•4+ Years of experience developing and implementing user retention strategies in performance-focused businesses
•Strong understanding of churn prevention, win-back campaigns, loyalty programs, personalized recommendations, and engagement tactics
•Proficiency with CRM platforms and retention tools such as Clevertap, Braze, or Moengage, or similar platforms
•Strong analytical skills, including interpreting complex datasets and analyzing user behavior, segmentation, and retention metrics
•Ability to draw actionable insights and make data-backed recommendations
•Proactive approach to learning new skills and staying current with industry trends and best practices
•Comfortable communicating in English in meetings and asynchronously
Nice to have
•Experience in the tech, travel, or telecommunications industry
•Clevertap experience
•Awareness of how user acquisition and user retention work together
Conditions
•Spain: Full-time, permanent contrato indefinido via Deel (their employer of record in Spain)
•UK: Full-time, permanent
•Background checks may be requested as a condition of entering into an agreement, with prior consent, at the end of the selection process, and subject to applicable laws

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