About ITONICS
ITONICS provides innovation management services and software solutions that help companies sustainably maximize their Return on Innovation Investment. Its modular software suite supports the collection, linking, and tracking of information, inspiration, ideas, initiatives, and projects, as well as trend and technology management, strategic foresight, innovation portfolio management, and roadmapping.
Responsibilities
•Develop inbound leads from gated reports, blog subscriptions, interviews, and event invitations until they are ready for Sales
•Select prospects for personal outreach and open conversations by email, LinkedIn, or phone with insights relevant to their R&D portfolios
•Write SEO- and GEO-optimized reports and blog articles for R&D and innovation leaders, and keep existing content up to date
•Build HubSpot nurture sequences and lead scoring, and track which assets generate pipeline
•Attend Sales meetings, hand over demo-ready leads with full context, and turn prospect questions into new content
Requirements
•Write clearly and confidently for a specialist audience
•Communicate confidently with senior decision-makers and distinguish genuine purchase intent from noise
•Have practical experience with HubSpot or a comparable CRM, and AI agents that accelerate work
•Manage writing deadlines and lead follow-ups effectively, with dedicated time for both
•Bring ambition, positive energy, team spirit, and curiosity to try new ideas
•Fluent written and spoken German and English
Nice to have
•B2B SaaS, consulting, or R&D-driven experience
Conditions
•Fixed salary plus variable compensation that grows with each developed lead
