Miele

AI Enablement Intern (Performance Marketing)

In short

This is a 5-6 month internship with Miele X's Performance Marketing team in Amsterdam, exploring how AI can improve marketing workflows, reporting, and campaign management. The intern will identify AI opportunities, test and document AI-powered workflows, and help validate AI-generated insights alongside AI specialists. It's aimed at students pursuing a degree in Data Analytics, Marketing, Computer Science, AI or related fields, with comfort around data and digital tools; experience with Python, SQL, Power BI or prompt engineering is a plus but not required.

Amsterdam | Internship | 5-6 months
At Miele X, we're exploring how AI can transform the way marketing teams work. From smarter reporting and campaign insights to workflow automation, we're looking for an AI Enablement Intern who is curious about technology and excited to turn ideas into practical solutions.
This is a hands-on internship where you'll work closely with our Performance Marketing team and AI specialists to identify opportunities for AI, test new approaches, and help bring successful solutions into everyday use.
What you'll do
•Identify opportunities where AI can make marketing processes faster, smarter, or more efficient.
•Support the development and testing of AI-powered workflows and use cases.
•Help automate repetitive tasks related to campaign management, reporting, and analysis.
•Explore data and reporting tools such as Databricks, Genie, and other AI-enabled platforms.
•Validate AI-generated insights and ensure outputs are accurate and useful.
•Create simple documentation, guides, and prompts to help colleagues use new tools effectively.
•Gather feedback from users and continuously improve adopted solutions.
•Contribute to the responsible and safe use of AI within the marketing organization.
What you'll bring
•You're currently pursuing a Bachelor's or Master's degree in a relevant field such as Data Analytics, Business Analytics, Marketing, Computer Science, Artificial Intelligence, or a related discipline.
•You have a strong interest in AI and enjoy experimenting with new technologies.
•You're analytical, curious, and enjoy solving problems.
•You feel comfortable working with data and digital tools.
•Experience with Python, SQL, Power BI, automation tools, or prompt engineering is a plus, but not required.
•You're able to explain technical concepts in a simple and clear way.
•You enjoy collaborating with others and taking initiative.
What you'll learn
•How AI is applied in a real-world marketing environment.
•How to design, test, and implement practical AI solutions.
•How large-scale performance marketing teams operate across different markets.
•How to work with modern data, analytics, and AI tooling.
•How to drive adoption and change when introducing new technologies.
Why join Miele X?
At Miele X, you'll be part of an international digital team shaping the future of one of the world's most trusted premium brands. You'll have the opportunity to experiment, learn from experts, and make a tangible impact from day one.

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