1. E-Commerce Business & Sales Management
Lead the overall E-Commerce business and achieve sales and profitability targets.
Develop business plans and sales forecasts, monitor performance, and drive actions to close gaps and capture opportunities.
Develop E-Commerce as a main channel for improving Brand reputation and providing premium brand experience especially through the Web-shop channel.
2. Channel, Product & Promotion Management
Define strategies and operating plans for the official mall and marketplace channels.
Lead product assortment, demand planning, pricing, promotions, new product launches, and key partner management.
3. Digital Marketing, CRM & Customer Experience
Set the overall direction for E-Commerce promotions, digital advertising, and CRM activities.
Partner with relevant teams to improve traffic, conversion, marketing efficiency, and the overall online customer experience.
4. Data, Systems & Process Improvement
Analyze business performance and translate insights into clear actions and priorities.
Oversee E-Commerce platforms and drive system and process improvements with local and global teams.
5. Budget & Profitability Management
Manage the E-Commerce budget, cost forecast, and key cost drivers to improve profitability and resource efficiency.
6. Team Leadership & Stakeholder Management
Lead and develop the E-Commerce team by setting clear priorities, goals, and performance expectations.
Lead cross-functional collaboration and act as the key local contact for global HQ and central E-Commerce teams.
