About Appical
Great experiences don't happen by accident. They're built with intention, care, and the right tools. Appical exists to help HR teams create engaging experiences from start to finish: whether someone is joining, growing, returning or moving on. When it's done right, employees stay longer, perform faster, and feel valued at every stage of their journey. When it's not, the costs add up fast. The platform makes it simple to build meaningful experiences that save time for HR, while helping employees feel supported and confident. Together, we turn every new beginning into an unforgettable experience.
Responsibilities
•Be responsible for the full sales process: from prospecting and first contact to demos, negotiations and closing deals.
•Be the face of New Business within and outside Appical and actively contribute to thought leadership by being visible on social media, at events, webinars and in customer conversations.
•Actively use AI agents and tools for prospecting, personalisation and follow-up.
•Guide complex sales processes with mid-size and enterprise organisations and strategic partners.
•Develop new markets in the Netherlands and Europe by setting up go-to-market strategies, winning international prospects and further expanding strategic partnerships.
•Approach prospects creatively and proactively by phone, online, at events and through in-person visits, including internationally.
•Work with Marketing to follow up on commercial opportunities effectively and further strengthen the pipeline.
•Build and maintain relationships with prospects and customers, focused on long-term partnerships.
•Take ownership of your market, accounts and commercial opportunities.
Requirements
•At least 5 years of experience in B2B sales or full-cycle account management in a SaaS environment.
•Demonstrable experience developing go-to-market strategies for new markets in the Netherlands and Europe; feel at home in an international commercial environment.
•Experience with enterprise sales, complex stakeholder processes and building strategic partnerships.
•Ownership and curiosity characterise the way you work: you take initiative, are curious about new opportunities and turn ideas into results.
•Strong communication skills in both Dutch and English.
•Creative, proactive, entrepreneurial and strong in time management.
•Willing to visit prospects both online and in person.
Conditions
•Competitive salary (between €5,300 and €7,000 gross per month based on full-time hours), depending on experience.
•A bonus structure (up to 4 times your monthly salary).
•Pension plan and mobility allowance.
•A key role at an ambitious SaaS scale-up with direct impact on commercial growth.
•A lot of freedom and ownership to shape your market, approach and pipeline yourself.
•An open and inclusive culture with plenty of freedom and room for personal initiative.
•A MacBook and a phone allowance.
•A hybrid and flexible work schedule, with at least three days working at the office.
•The option to work remotely for four weeks per year.
•A delicious and healthy lunch every day.
•The option to join Urban Sports Club (corporate fitness) at a discount or choose another gym membership.
•A Fun Committee that regularly organises fun activities, such as sporting events and themed parties.
•Access to OpenUp for mental well-being support, work-related or not.
•You work at an international SaaS scale-up with short lines of communication, where speed, entrepreneurship and results are central.
•You help build a market leader in digital onboarding software, with visible impact on the customers you win and the growth you achieve.
•Direct influence on commercial strategy, working closely with the leadership team.
