HERO Software

Account executive for craft businesses

In short

This Account Executive role at a skilled-trades software/SaaS company involves guiding prospective customers from demo to closing, managing your own sales pipeline in Salesforce, and working across Inbound, Outbound or Farming teams on new business or upselling/cross-selling. The company builds digitalization software for skilled-trades and service businesses. It requires prior B2B or SaaS sales experience, strong closing focus, comfort with sales automation/AI tools, and fluent German (C1) plus good English (B1). The role is fully remote within the stated requirements, full-time, mid-level, with an OTE salary of €66,000–€77,000 per year.

About the Role
At HERO, you drive the digitalization of the skilled trades with modern software, automation and AI. Our customers' challenges are tangible, the value of our solution can be experienced directly in every demo, and your work makes a difference quickly. As an Account Executive, you guide prospective customers from the first demo to closing and are the face of HERO for your customers. Our Sales department is organized into three teams: Inbound, Outbound and Farming.
Tasks
•You inspire skilled-trades and service businesses with individual web demos for HERO and show how our software makes their day-to-day work easier, more efficient and more digital.
•You understand how your conversation partners work, ask the right questions and translate their challenges into a suitable solution.
•You are responsible for your own pipeline—from the first conversation through the proposal to closing—and manage it in a structured and independent way.
•Depending on the team, you acquire new customers from inbound inquiries or outbound appointments, or develop existing customers through upselling and cross-selling.
•You document your activities accurately in Salesforce and use the automations and AI-supported processes we provide to work efficiently.
•You work closely with SDRs, Marketing, Customer Success and Sales Enablement, share best practices and pass feedback from the market on to Product and Marketing.
Requirements
•You already have experience in sales, ideally in B2B or in the software/SaaS skilled-trades environment—whether in new customer acquisition or customer development.
•You approach people openly, ask good questions and build trust quickly—over the phone, in video calls and by email.
•You are focused on closing, work purposefully and in a structured way, and do not let a no unsettle you.
•You are keen to use modern sales tools, automation and AI not only in your work, but actively to achieve better results.
•You appreciate an environment where team leads are closely involved, feedback is concrete and learning takes place as part of everyday work.
•You are a team player and enjoy sharing learnings, successes and best practices with others.
•You have very good German skills (at least C1) and good English skills (at least B1).
Benefits
•Flexible working hours and location-independent remote work, supported by a Germany ticket subsidized by €29.30.
•30 days of vacation (including December 24 and 31), as well as additional days off for weddings, moving and births.
•A Volunteering Day for a social project that matters to you.
•Stay fit with JobRad and the sports programs offered by Hansefit or EGYM Wellpass.
•Access to the full range of services offered by our mental health partner Bloom.
•Supplementary company health insurance from Allianz.
•Monthly professional shoulder and neck massage at the Hannover office.
•An annual learning and development budget of currently €800 for courses, books or coaching.
•Regular feedback and development conversations to support you in achieving your career goals.
•A clear HERO career plan to enable you to grow internally.
•Fantastic summer and Christmas parties, as well as regular team events.
•Annual co-workations with the HERO team within the EU.
Salary range: €66,000–€77,000 per year OTE.

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot