Zebra

2027 Summer Internship (US) - Industry Message Strategy

In short

This is a 2027 summer internship on Zebra's Solutions Marketing team, supporting industry messaging strategy for the manufacturing vertical (Automotive, Electronics, Pharma sub-verticals). The role involves researching customer pain points, drafting messaging and value propositions, analyzing competitor positioning, and supporting go-to-market activities. It requires current undergraduate enrollment in Marketing/Marketing Analytics or Business Analytics with graduation between December 2027-2029, hybrid work 3 days/week in Lincolnshire, IL, and US work authorization without sponsorship.

Overview
The purpose of this internship is to prepare students for entry into the business world by providing a thorough understanding of the various functions of the Zebra Technologies organization. The program is designed to provide students with experiences that provide insights into a career with Zebra. Students will be positioned for success with training and hands-on experiences, invited to social and development activities, and provided a professional mentor relationship.
The Solutions Marketing team defines the global messaging strategy and go-to-market frameworks for Zebra's manufacturing vertical, translating advanced technology solutions into compelling business value for customers. The team creates industry-specific thought leadership, sub-vertical campaigns (Automotive, Electronics, Pharma), and specialized sales enablement toolkits that drive brand positioning.
US Summer Internship Benefits
•Summer Fridays, as applicable with your team
•30+ social and professional events in 12 weeks
•Global immersion with your teams and interns
•Intern allowance (when applicable)
(for all US internships)
Essential Duties and Responsibilities
•Research customer pain points and map them against basic Zebra product features
•Assist in organizing standard "messaging blocks" and drafting value proposition and key differentiators
•Analyze performance metrics, identify engagement patterns, and propose potential optimizations
•Audit competitor positioning and industry studies, highlight competitor messaging opportunities and strengths, and synthesize findings into clear executive summaries
•Serve as a first line of review for agency-delivered assets to ensure they strictly align with Zebra's messaging frameworks and brand guidelines
•Support the execution of GTM activities by tracking timelines, milestones, and deliverables
•Monitor trade publications and emerging B2B marketing trends to propose fresh narrative topics and survey questions for thought leadership initiatives
•Develop planning, organizational and leadership skills
•Increase technology knowledge and skills, especially as it relates to Zebra's product portfolio
•Manage team-based work assignments
•Practice interpersonal skills to connect with day-to-day business contacts through follow-up activities
This position requires hybrid work (3 days/week in office) in the Lincolnshire, IL office.
Required Qualifications
•Current enrollment in an undergraduate degree program in Marketing/Marketing Analytics or Business Analytics
•Must have an anticipated graduation date between December 2027 - 2029
•Must be authorized to work in the US without requiring sponsorship now or in the future
Preferred Qualifications
•Strong secondary research and competitive intelligence skills
•Ability to read and synthesize long-form industry reports (e.g., from PwC, Gartner, Deloitte) into executive summaries
•Excellent written communication skills
•Understanding of basic survey methodologies (e.g., how to write neutral, non-leading, and structured multiple-choice/ranking questions)
•Self-organization skills
•Intellectual curiosity about industrial technology
•Experience utilizing Generative AI and basic knowledge of prompt engineering to refine outputs
•Adaptability and Learning Agility – willingness to learn quickly, embrace new tools or methods, and thrive in a dynamic, fast-paced environment
•Technical Skills – basic proficiency in Microsoft Office tools (e.g., Excel, Word, PowerPoint) and basic familiarity with technology solutions
•Integrity – commitment to ethical behavior and confidentiality
Pay Range
$0.00 - $0.00 Hourly

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