About
Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. We're looking for a hands-on, highly technical Marketing Operations Manager who loves building workflows, connecting tools, and finding out why something isn't working.
Responsibilities
•Manage the marketing tech stack day to day: work hands-on in HubSpot (or other marketing automation platforms) every day, building and maintaining workflows, lists, properties, forms, reports and lifecycle automations.
•Build and run campaigns and journeys: set up email, SMS, push and in-app campaigns and trigger-based journeys, covering segmentation, build, QA, testing, scheduling and launch.
•Keep data clean and reliable: maintain database hygiene, property structure, naming conventions and ongoing data checks across markets.
•Support integrations and data sync: monitor and troubleshoot the data flows between HubSpot, mobile app, website, including identity matching, workflow conflicts, and broken triggers.
•Audit and simplify: regularly review existing workflows and automations to spot errors, outdated logic, duplicates or opportunities to simplify.
•Document everything: create and maintain documentation, naming conventions and best practices for workflows, processes and system setup.
•Work cross-functionally: partner with CRM, Product, Data, Development and Creative teams to take technical CRM initiatives from idea to live.
Requirements
•3+ years of hands-on Technical Marketing Operations, Marketing Automation or CRM operations experience, ideally in B2C/D2C/e-commerce and app environment.
•Strong hands-on marketing automation experience: you've built complex workflows and segmentation, not just overseen them.
•Comfortable working with data, spreadsheets, system configurations and repetitive tasks where accuracy matters.
•Strong troubleshooting skills and the patience to dig into why something isn't working.
•Basic knowledge of HTML and CSS for email and template building.
•Experience with analytics and reporting tools such as Mixpanel, Looker Studio, Tableau or similar.
•Experience using AI to improve operational processes.
•Highly organised, detail-oriented and comfortable managing multiple tasks independently.
•High-level English is required.
Nice to have
•HubSpot is a strong plus.
•Experience with APIs, webhooks or integration tools (Zapier, Make or similar) is a plus.
Conditions
No conditions stated in the posting.
