Location
Tashkent, Afrosiab Street 12B; work onsite at the employer's location
Company
CityFuel is an international company providing fuel cards and comprehensive fleet management solutions for trucking businesses across the United States and Canada.
What you will do
•Launch, manage, optimize, and scale advertising campaigns across Meta Ads for Facebook and Instagram.
•Research target audiences, analyze competitors, and evaluate competing advertising strategies.
•Develop and test hypotheses for audiences, offers, creatives, and advertising funnels.
•Prepare clear briefs for copywriters and designers and collaborate on advertising copy and creatives.
•Monitor campaign performance and optimize CPA, CAC, ROMI, LTV, and other relevant marketing metrics.
•Use Google Analytics 4 and Yandex Metrica to analyze traffic, conversions, and user behavior; prepare weekly and monthly reports with insights and testing plans.
Requirements
•3–6 years of experience.
•Hands-on experience independently launching and managing Meta Ads campaigns, with strong proficiency in Meta Ads Manager.
•Solid understanding of performance marketing, campaign optimization, and advertising budget management.
•Practical experience with Google Analytics 4 and Yandex Metrica.
•Ability to develop, test, and evaluate advertising hypotheses and make data-driven decisions.
•Strong problem-solving skills, attention to detail, and a results-oriented mindset.
•Ability to work independently and manage multiple campaigns effectively.
Nice to have
•1–3 years of experience in FinTech or E-commerce.
•Advanced proficiency in Excel, Google Sheets, dashboards, and advertising data analysis.
•A portfolio of successful advertising campaigns demonstrating objectives, hypotheses, strategic decisions, and measurable results.
Culture & Benefits
•Full-time onsite work in Tashkent.
•Opportunity to independently manage advertising campaigns and directly influence business growth in the U.S. and Canadian markets.
•Professional development in Digital and Performance Marketing.
•Involvement in developing marketing processes and testing new growth strategies.
•Competitive compensation based on experience and qualifications.
