About the Company
CityFuel is an international company providing fuel cards and comprehensive fleet management solutions for trucking businesses across the United States and Canada.
As we continue to expand our digital marketing activities, we are looking for a results-driven Meta Ads Specialist who can independently manage advertising campaigns, test new strategies, and optimize customer acquisition performance.
Key Responsibilities
•Independently launch, manage, optimize, and scale advertising campaigns across Meta Ads (Facebook and Instagram).
•Conduct target audience research, competitor analysis, and evaluate competitors' advertising strategies.
•Develop and test hypotheses related to audiences, offers, creatives, and advertising funnels.
•Collaborate with copywriters and designers by preparing clear briefs for advertising copy and creatives.
•Monitor and analyze campaign performance, identifying factors influencing increases or decreases in key metrics.
•Track and optimize key performance indicators, including CPA, CAC, ROMI, LTV, and other relevant marketing metrics.
•Use Google Analytics 4 (GA4) and Yandex Metrica to analyze traffic sources, conversions, and user behavior.
•Prepare weekly and monthly performance reports with actionable insights, recommendations, and plans for further testing.
Requirements
•Hands-on experience in independently launching and managing Meta Ads campaigns.
•Strong proficiency in Meta Ads Manager.
•Solid understanding of performance marketing principles, campaign optimization, and advertising budget management.
•Strong analytical skills and the ability to make data-driven decisions.
•Practical experience with Google Analytics 4 (GA4) and Yandex Metrica.
•Ability to develop, test, and evaluate advertising hypotheses.
•Strong problem-solving skills, attention to detail, and a results-oriented mindset.
•Ability to work independently and manage multiple campaigns effectively.
Nice to Have
•1–3 years of experience in FinTech or E-commerce.
•Advanced proficiency in Excel, Google Sheets, dashboards, and advertising data analysis.
•A portfolio of successful advertising campaigns demonstrating objectives, hypotheses, strategic decisions, and measurable results.
What We Offer
•An opportunity to work in an international company operating in the U.S. and Canadian markets.
•The ability to independently manage advertising campaigns and directly influence business growth.
•Professional development opportunities in Digital and Performance Marketing.
•Involvement in developing marketing processes and testing new growth strategies.
•Competitive compensation based on experience and qualifications.
