About the Role
Phillips Medisize is seeking a Strategic Marketing Manager for our Pharmaceutical Segment to join our global strategic marketing organization. This role is integral in supporting commercial and marketing strategies that drive growth across our pharmaceutical CDMO business and drug delivery portfolio.
Responsibilities
•Develop and execute strategic marketing plans that support growth across the Pharmaceutical segment, including CDMO services and drug delivery solutions.
•Drive segment strategies and growth plans for assigned pharmaceutical markets, including parenteral and inhalation drug delivery.
•Identify market opportunities and growth priorities through customer, competitive, technology, and industry analysis.
•Conduct market and portfolio assessments to inform strategic planning, business decisions, and commercialization priorities.
•Partner with Pharmaceutical Segment leadership and cross-functional stakeholders to develop annual and long-range growth strategies.
•Develop and refine positioning, messaging, value propositions, buyer personas, and customer journeys that communicate differentiated customer value.
•Support go-to-market planning and commercialization activities for new and existing solutions, capabilities, and platforms.
•Collaborate with Sales and Business Development teams on account planning, opportunity development, and customer engagement strategies.
•Partner with product development, engineering, operations, quality, regulatory, and commercial teams to align market needs with business and technology priorities.
•Work with the Integrated Marketing Communications team to develop campaigns, thought leadership, sales enablement tools, and customer-facing content.
•Serve as an internal resource on pharmaceutical markets, drug delivery trends, customer needs, and competitive dynamics.
•Establish and monitor marketing performance measures to assess effectiveness and guide continuous improvement.
Requirements
•Bachelor's degree in marketing, business, life sciences, pharmaceutical sciences, or a related field.
•5+ years of experience in strategic marketing, upstream marketing, product marketing, portfolio marketing, or commercialization within the healthcare, pharmaceutical, medical device, or life sciences industry; or background in the biopharmaceutical, drug delivery, medical device, pharmaceutical services, or CDMO industry.
•Direct experience with primary and secondary research methodologies, competitive analysis, and data analysis.
•Experience translating market insights into actionable recommendations, marketing plans, or commercialization initiatives.
Nice to Have
•Master's degree in business, marketing, life sciences, pharmaceutical sciences, or a related field with relevant experience.
•Understanding of the pharmaceutical and/or drug delivery CDMO industry, including complex B2B products, services, platforms, or technical solutions.
•Demonstrated ability to lead go-to-market planning and commercialization efforts for assigned products, services, platforms, or strategic initiatives.
•Experience developing market strategies and growth initiatives across global pharmaceutical markets, including Asia.
•Proven capability in conducting market assessments, including market sizing, segmentation, customer research, competitive analysis, and portfolio analysis.
•Expertise in developing market positioning, differentiated value propositions, buyer personas, customer journeys, and commercial messaging.
•Ability to partner effectively with Sales and Business Development on account planning, opportunity development, customer engagement strategies, and sales enablement initiatives.
•Success leading cross-functional teams and driving alignment across commercial, technical, operational, and marketing stakeholders.
•Familiarity with marketing performance measures and using data-driven insights to improve marketing effectiveness.
•Experience working within a global, matrixed organization and collaborating across functions, regions, and time zones.
Conditions
Compensation range provided for a role is an estimate determined by available market data; the actual amount may vary considering each candidate's knowledge, skills, abilities, and geographic location.
