About JDE Peet's
We are JDE Peet's. We craft coffee for every cup and build brands for every heart. JDE Peet's - now part of Keurig Dr Pepper – is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet's generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees.
The Role
As a DTC Intern at Jacobs Douwe Egberts Peet's you will join a team of passionate digital savvy marketers working in a matrix organization (local, global, agencies...) on one of our most iconic brand: L'OR. You'll work on exciting innovations and communication plans and other big projects throughout your internship. You will have the opportunity to develop and execute impactful campaigns and broaden your knowledge in e-commerce, CRM, media and commercial strategies.
1. Media & Digital Campaigns
•Manage brand campaigns from briefing to launch, including content creation and publishing on social media.
•Develop communication assets for Direct-to-Consumer (DTC) channels.
•Monitor and implement promotional plans, analyzing their effectiveness.
2. Website & Content Management
•Monitor pages and follow up on features implementations.
•Contribute to website improvement through regular analyses.
3. Communication
•Develop and/or implement content on-site.
•Be responsible for CRM alignments between brand, local and global.
•Provide support in analyses, recommendations, and translations for webshop campaigns.
•Collaborate with the different agencies (communication & media) to deliver against plan.
4. Product Innovations & Commercial offer
•Support the launch of new coffee products and machines.
•Oversee daily monitoring and optimization of the Belgian L'OR online boutique.
•Track stocks & launches on-time of the commercial offers (new products, new promotions, new bundles etc…).
5. Analytics
•Provide bi-weekly reports of the website performance (Google Analytics etc…).
•Provide a monthly analysis of the website performance, promotions & media performances.
•Ad hoc analysis.
Requirements
•You are currently studying Marketing, Digital Marketing or a related field.
•Internship is mandatory for your studies.
•Passionate about marketing & e-commerce.
•Strong communication skills and analytical mindset, with the ability to develop and apply these skills quickly.
•You take ownership of projects and meet deadlines.
•You demonstrate a high level of autonomy and can work in a diverse team collaborating cross-functionally.
•Interest in the world of coffee or tea is a plus.
•You are French or Dutch (native) speaking and fluent in English.
•You're available for at least 5-6 months starting in January 2027.
Recruitment Process
The recruitment process includes an online assessment, followed by interviews.
