About us
With more than 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we create brands chosen for life's moments — from everyday connections to standout celebrations.
Bring your talent, curiosity and ambition, and seek your personal best alongside people who challenge, support and learn from one another. Together, as an exceptional team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in giving life's moments greater meaning.
About the role
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns people remember, the work here influences how we show up in the moments that matter.
You will be part of a curious, collaborative and forward-looking team, reinventing our brands for the present while building what comes next.
About the position
As Sr Connections Manager | Media & Shopper Marketing - São Paulo/SP, you will be responsible for connecting strategy, creativity and execution to build consistent experiences throughout the entire consumer journey, from brand building to conversion at the point of sale.
Working within an integrated category model, you will lead the Media and Shopper Marketing strategy for a dynamic and relevant portfolio, contributing to accelerate category growth, strengthen connection with consumers and shoppers, and maximize the return on marketing investments.
Main responsibilities
•Lead the development and execution of the media strategy (ATL, Digital and Performance) for the Vodka and RTD categories, ensuring alignment with global and regional brand guidelines.
•Build and implement integrated Shopper Marketing strategies for the On Trade, Off Trade and Luxury channels, connecting shopper needs to business objectives.
•Develop a unified vision of the consumer journey, integrating media, public relations, influencer and shopper marketing initiatives through the Connections Plan.
•Manage media and shopper marketing investments, ensuring data-driven decisions with a focus on efficiency, effectiveness and return on investment.
•Work in partnership with Marketing Effectiveness teams to evaluate performance, interpret Marketing Mix Modelling (MMM) results and identify optimization opportunities.
•Lead the relationship with partner agencies for media, shopper marketing, activation and influence, promoting high standards of execution and innovation.
•Influence stakeholders at different levels of the organization, communicating results, learnings and recommendations clearly and strategically.
•Act as a reference for the categories, driving a culture of collaboration, experimentation and continuous improvement.
What we are looking for
•Solid experience in Shopper Marketing, Trade Marketing or related areas.
•Relevant experience in media planning, digital marketing and performance management.
•Ability to analyze campaign results, business KPIs and ROI indicators.
•Knowledge or familiarity with Marketing Mix Modelling (MMM) tools and marketing effectiveness measurement.
•Experience working with On Trade and Off Trade channels; knowledge of the convenience channel will be considered a differential.
•Track record of budget management and relationship with agencies and external partners.
•Ability to influence and engage multiple stakeholders in matrix and cross-functional environments.
•Experience in fast-growing categories or dynamic markets will be considered a differential.
The profile that will make a difference
•Balances strategic thinking with excellence in execution.
•Sees media, shopper and consumer experience as part of the same journey.
•Demonstrates a strong sense of ownership, taking responsibility for results and identifying growth opportunities.
•Navigates confidently in complex, collaborative environments, building connections and influencing different audiences.
•Has excellent communication and storytelling skills to interact with leadership, cross-functional teams and external partners.
•Combines the discipline needed to manage established brands with the agility required by growing categories.
•Has curiosity, a data-driven mindset and a willingness to challenge the status quo in pursuit of better results.
Worker Type: Regular
Primary Location: Sao Paulo
Job Posting Start Date: 2026-10-06
